Crenshaw Communications, PR Fish Bowl • April 7, 2015
Leveraging the PR Potential of Awards
Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes […]
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Crenshaw Communications, PR Fish Bowl • March 31, 2015
Research For PR Agency Professionals
The right research is an essential part of many successful PR campaigns. No matter how smart and experienced you are, you’ll encounter projects where you’ll need to work to become a subject-matter expert – and fast. Your company or client might be lucky enough to have in-house research, but otherwise it’s important to know where […]
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