Posts By: Dorothy Crenshaw




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August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

by: in: Crenshaw Communications, imPRessions, public relations

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most…
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July 13, 2016

Don’t Let Breaking News Steal Your Thunder

by: in: Crenshaw Communications, imPRessions, marketing, public relations

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly…
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June 22, 2016

Will The Election Kill Brand Trump?

by: in: imPRessions

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more…
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June 6, 2016

What Clients Really Want From A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs &…
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May 18, 2016

The Five “Rs” of PR: How PR Can Boost Brand Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program…
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May 10, 2016

When The CEO Takes A Stand

by: in: imPRessions

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schultz is known for his willingness to wade into treacherous waters – from healthcare…
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April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company  — but it made the rounds in technology circles faster than new malware and probably caused…
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April 14, 2016

Managing The Risks Of Influencer Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance.  Lord & Taylor recently settled charges brought by the Federal Trade Commission for…
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April 1, 2016

What Master Interviewers Can Teach PR People

by: in: Crenshaw Communications, imPRessions, public relations

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality…
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February 18, 2016

Apple’s PR Showdown

by: in: communications, Crenshaw Communications, imPRessions, public relations

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat…
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February 4, 2016

Martin Shkreli’s Guide To PR Suicide

by: in: Crenshaw Communications, imPRessions, public relations

Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO of…
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January 26, 2016

Why Are PR Agencies So White?

by: in: Crenshaw Communications, imPRessions

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future…
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January 15, 2016

The PR Wisdom Of Martin Luther King, Jr.

by: in: imPRessions, public relations

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as an example of natural public relations instincts and admired his speeches and sermons as models of artful and persuasive communications. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional…
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