Posts By: Dorothy Crenshaw


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December 9, 2015

7 Things Marketers Should Know About Public Relations

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is having a moment. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. The disruptive changes…
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December 3, 2015

8 Painless SEO Tips For PR Plans

by: in: imPRessions

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled…
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November 18, 2015

Six Essential Communications Skills For PR People

by: in: Crenshaw Communications, imPRessions, public relations

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of…
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October 25, 2015

Amazon And The New York Times: Corporate PR Gets Tough

by: in: Crenshaw Communications, imPRessions, public relations

The PR agency world has been buzzing over Amazon’s extraordinary public response to the August New York Times feature about its “bruising” workplace. For those who’ve been under a rock, the piece depicted Amazon as a “survivor”-like environment where utter dedication to company goals is demanded and constant stress is the norm. A refutation of…
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October 19, 2015

The Business Case For Corporate Reputation PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

PR  and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course.  Just look at the Volkswagen diesel emissions scandal.  Its shares tumbled and its chief executive resigned after…
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October 8, 2015

What (PR) Clients Say, And What They Really Mean

by: in: Crenshaw Communications, imPRessions, public relations

A skill that can be particularly important for PR agencies or any client service business is what’s known as “active listening.” What clients say isn’t always what they mean. At least, not entirely. There’s sometimes an unspoken communication beneath comments from clients and business associates – if you’re listening for it, that is. We decided…
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October 1, 2015

7 PR Lies To Avoid At All Costs

by: in: Crenshaw Communications, imPRessions, public relations

Are PR people unethical? I don’t think so. But our profession is dogged by the stereotype of the fast-talking spinmeister, or the unscrupulous flack. Recently a small but troubling study caught the industry’s attention at the International Public Relations Research Symposium. Anonymous interviews with more than 20 high-level PR executives in South Africa revealed that…
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September 15, 2015

PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision

by: in: Crenshaw Communications, imPRessions, leadership, reputation

The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up…
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July 15, 2015

PR Tactics For Business Networking And Personal Branding

by: in: Crenshaw Communications, imPRessions, public relations

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of…
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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a…
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June 30, 2015

PR Breaks Through At Cannes. Or Not.

by: in: Crenshaw Communications, imPRessions, public relations

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic…
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June 17, 2015

What Journalists Should Know About PR People

by: in: Crenshaw Communications, imPRessions, public relations

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many…
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June 8, 2015

How To Run A PR Agency Search

by: in: Crenshaw Communications, imPRessions, public relations

Lou Hoffman wrote a great post on the “broken” PR agency review process. Certainly the classic client-agency dating ritual could use improvement. The process rewards many skills, from powerpoint graphics to research capabilities, and not all are equally important to a successful PR relationship. Lou’s post makes the often-overlooked point that an agency’s ability to…
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