Posts By: Dorothy Crenshaw



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June 16, 2014

How Strategic PR Can Support A Successful Exit

by: in: Crenshaw Communications, imPRessions, public relations

Ask any PR or communications professional how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are focused on supporting business objectives from product visibility to expansion into new markets. But the right PR plan is also valuable for accelerating a business exit…
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May 22, 2014

Is PR The New Advertising?

by: in: Crenshaw Communications, imPRessions, public relations

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and…
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May 15, 2014

Good Public Relations Is A Two-Way Dialogue

by: in: communications, Crenshaw Communications, imPRessions, public relations

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning…
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May 7, 2014

To Be A Better Communicator, Listen

by: in: communications, Crenshaw Communications, imPRessions

One of the overlooked  skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge.  There’s the speed of digital…
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May 1, 2014

Lies (PR) Agencies Tell

by: in: Crenshaw Communications, imPRessions

In a gem of a client-agency scene in Sunday’s episode of “Mad Men,” Harry Crane is called into a client meeting to reassure them that SCP’s media-buying technology is every bit as good as that of rival Grey, whose new “computer” has been written up in The New York Times. Thinking on his feet, Harry…
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April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By…
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April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

by: in: communications, Crenshaw Communications, imPRessions, public relations

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to…
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April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

by: in: communications, Crenshaw Communications, imPRessions, public relations

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for…
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April 8, 2014

Public Relations And The Boycott Culture

by: in: communications, Crenshaw Communications, imPRessions, public relations

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of…
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March 31, 2014

Things You Should Never Say To A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects…
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March 16, 2014

Whatever Happened To The Big Technology PR Launch?

by: in: celebrity, imPRessions, leadership, social media

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help…
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February 28, 2014

Five Ways To Create The Right CSR PR Plan

by: in: communications, Crenshaw Communications, imPRessions, reputation

Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate…
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February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

by: in: communications, Crenshaw Communications, imPRessions, public relations

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client…
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January 20, 2014

Communications Lessons From Martin Luther King, Jr.

by: in: communications, Crenshaw Communications, imPRessions

In the 50 years since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used…
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January 13, 2014

5 Ways To Be A Better PR Employee

by: in: imPRessions

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in…
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January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

by: in: Crenshaw Communications, imPRessions

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days…
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January 6, 2014

At CES 2014, PR Stunts Abound

by: in: Crenshaw Communications, imPRessions, public relations

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s…
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December 26, 2013

7 Myths That Undermine Content Marketing Success

by: in: communications, Crenshaw Communications, imPRessions

The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to…
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