Posts By: Dorothy Crenshaw


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December 19, 2013

How Strategic Public Relations Builds Brands

by: in: Crenshaw Communications, imPRessions, public relations

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly.  There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services…
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December 14, 2013

WestJet’s Holiday PR “Miracle” Goes Above and Beyond

by: in: Crenshaw Communications, imPRessions, public relations

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers…
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December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

by: in: communications, Crenshaw Communications, imPRessions

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital…
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November 26, 2013

Eight Secrets of Top PR Firms

by: in: communications, Crenshaw Communications, imPRessions, public relations

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the…
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November 13, 2013

A PR Review of the Best and Worst Public Apologies

by: in: communications, Crenshaw Communications, imPRessions, public relations

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of…
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November 6, 2013

6 Things That Undermine A Strategic Communications Plan

by: in: communications, Crenshaw Communications, imPRessions, public relations

Strategic communications is more than a business buzzword. A well-designed communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a plan that focuses on the right message mix, communications channels, and…
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October 24, 2013

PR Pros In A “Content Frenzy” (or “Blurred Lines”)

by: in: communications, Crenshaw Communications, imPRessions

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content…
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October 21, 2013

10 Rookie PR Mistakes That Startups Make

by: in: Crenshaw Communications, imPRessions, public relations

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is…
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October 16, 2013

How To Sell PR To The C-Suite

by: in: Crenshaw Communications, imPRessions

Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as…
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October 10, 2013

PR and Content Marketing: Made For Each Other

by: in: communications, Crenshaw Communications, imPRessions, public relations

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish:  Content Marketing is the New PR.”  It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR…
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October 1, 2013

PR Winners And Losers In The Government Shutdown

by: in: Crenshaw Communications, imPRessions, public relations

  From a public relations, communications, or any other point of view, it’s hard to find much positive in the Congressional wrangling that devolved into a government shutdown last night. A quick overview of traditional media showed plenty of “he-said, she-said” punditry, message-point-stuffed interviews with elected officials, and a few polls showing that the American…
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September 27, 2013

Public Relations Is A Powerful Storytelling Tool

by: in: Crenshaw Communications, imPRessions, public relations

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations….
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September 23, 2013

What Startups Should Know About Public Relations

by: in: communications, Crenshaw Communications, imPRessions, public relations

Many startups or emerging businesses can benefit from an investment in public relations. It’s a cutthroat world out there, with all manner of new and fast-growing companies competing fiercely for media and investor attention. Most entrepreneurs realize that a well-focused PR program can help drive visibility, highlight what makes the business or its products different,…
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August 26, 2013

Smart PR Move of the Week: “I’ll Send You to Belize”

by: in: Crenshaw Communications, imPRessions, public relations

On AMC’s irresistible “Breaking Bad,” now in its final season, “going to Belize” isn’t a good thing. It’s a threat. So when in a recent episode, the sleazy lawyer Saul Goodman (played brilliantly by Bob Odenkirk) suggests that a troublesome character could be, um…”sent to Belize” – well, use your imagination. It didn’t mean mojitos…
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August 20, 2013

How To Be A Thought Leader (A PR Perspective)

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Becoming a thought leader—everyone’s always talking about it, but who’s really doing it?  It’s a cliché in PR and marketing circles.  We tend to promise clients we can help make them a thought leader, pepper our proposals with the term, and invoke “thought capital” to differentiate corporations and their most marketable attributes. So, what is…
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August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion…
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July 25, 2013

PR Should Own Real-Time Marketing

by: in: communications, Crenshaw Communications, imPRessions, marketing, public relations

Mere moments after HRH George Alexander Louis of Cambridge made his entrance, the tweets and posts came in a rush. From Pampers, to Hostess, to Lululemon, all manner of brands spawned seemingly on-the-fly messages in the wake of the #royalbaby delivery. Some were witty, others were boring, and a few stretched the limits of taste,…
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July 17, 2013

How To Apologize Effectively

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

  Mere hours after the tragic plane crash at San Francisco airport, executives of Asiana Airlines hosted a press conference to issue a formal apology for the accident. As is customary, CEO Yoon Young-doo and Asiana board members expressed their regret with deep bows of contrition in front of media and dignitaries. The Washington Post…
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