Posts By: Marijane Funess

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March 23, 2017

The Only B2B PR Event You’ll Ever Need

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Once the…
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March 17, 2017

5 Tips To A Successful PR Career

by: in: Crenshaw Communications, public relations, public relations

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses,…
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February 23, 2017

PR: Separating Fact from Fiction

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better…
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February 14, 2017

PR Tips For Crowdfunding Campaigns

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout  success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs….
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February 9, 2017

How Smart PR Can Extend Your 15 Minutes Of Fame

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging…
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February 7, 2017

Top Tips To Prioritize PR Spending

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, 500 public relations, social media, and marketing experts were asked by Meltwater, the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as…
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January 24, 2017

How To Make PR Surveys Work Harder

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are…
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January 20, 2017

A Journalist’s POV: 3 Questions From A PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage,…
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January 9, 2017

What Public Relations Can Learn From The Golden Globes

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these…
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December 13, 2016

#PRGoals For 2017

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees,…
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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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