Posts By: Marijane Funess

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February 9, 2017

How Smart PR Can Extend Your 15 Minutes Of Fame

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging…
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February 7, 2017

Top Tips To Prioritize PR Spending

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, 500 public relations, social media, and marketing experts were asked by Meltwater, the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as…
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January 24, 2017

How To Make PR Surveys Work Harder

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. But a survey is an investment, and outcomes can be unpredictable. Here are…
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January 20, 2017

A Journalist’s POV: 3 Questions From A PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage,…
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January 9, 2017

What Public Relations Can Learn From The Golden Globes

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these…
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December 13, 2016

#PRGoals For 2017

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees,…
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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious…
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October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re…
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October 4, 2016

Why Your PR Agency Didn’t Win The Business

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s…
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September 27, 2016

How To Add “Borrowed Interest” To Your PR Campaign

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a…
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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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