Posts By: Marijane Funess


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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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June 23, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, media relations, PR Fish Bowl

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful answers…
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May 6, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, PR Fish Bowl

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange, an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was…
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April 26, 2016

What PR Can Do – And What It Can’t

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team…
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April 12, 2016

How PR Can Treat Every Company Like a Start-Up

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have…
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March 22, 2016

3 Ways PR Can Leverage A Comments Section

by: in: Crenshaw Communications, media relations, PR Fish Bowl, social media

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do…
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February 2, 2016

PR Predictions For This Year’s Super Bowl Matchup

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning,…
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January 14, 2016

PR Themes In The 2015 Oscar Nominations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and…
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