Posts By: Marijane Funess


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November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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October 7, 2015

5 Must-Have PR Strategies For Today And Tomorrow

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape,…
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October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a…
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September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to…
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August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less…
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August 21, 2015

5 Habits All PR People Must Break

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to…
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June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR…
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May 29, 2015

Five Ways To Ace A PR Presentation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have…
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April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
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April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
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April 9, 2015

Conferences & Symposia: Potential PR Goldmine

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and…
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March 17, 2015

Mad Men Enters The 70s And PR Looks Back

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the…
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March 6, 2015

5 Tips For Managing Powerful PR Personalities

by: in: Crenshaw Communications, PR Fish Bowl, public relations

You’ve assembled a top-notch team of PR professionals who bring a range of perspectives and skills to your organization. It’s an interesting mix of different personalities and skill sets that complement and challenge each other — well done! That said, it’s a good bet your team comprises members with a mix of various rankings in the “Big Five”…
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