Posts By: Marijane Funess

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March 22, 2016

3 Ways PR Can Leverage A Comments Section

by: in: Crenshaw Communications, media relations, PR Fish Bowl, social media

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do…
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February 2, 2016

PR Predictions For This Year’s Super Bowl Matchup

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning,…
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January 14, 2016

PR Themes In The 2015 Oscar Nominations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and…
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December 30, 2015

Six Things PR Can Learn From “The Big Short”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use….
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December 3, 2015

Under The Influence: PR And Third-Party Endorsers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand…
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November 23, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: PR Fish Bowl

Our  New York PR agency was fortunate enough to be part of the very successful national launch of a new beer this past summer.  This afforded our team the opportunity to cultivate new media relationships all over the country. One that stands out is Marissa Harris, a veteran TV producer with WGN TV News in Chicago…
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November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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October 7, 2015

5 Must-Have PR Strategies For Today And Tomorrow

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape,…
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October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a…
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September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to…
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August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less…
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