Posts By: Marijane Funess





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July 24, 2014

How To Broker A Successful PR Partnership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary…
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July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus…
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July 1, 2014

PR Pros: How Thinking Like a Pre-Schooler Can Give You Some Fresh Perspective

by: in: Crenshaw Communications, PR Fish Bowl, public relations

 A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems…
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June 20, 2014

PR Pros: You Can Better Educate Your Clients!

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a  B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and…
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June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a…
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June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject…
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May 27, 2014

Five Steps To Mastering Media Training For B2B PR Clients

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Providing customized media training offers one of the best opportunities for a  B2B PR firm to impact client communications performance while also strengthening the relationship. The agency team can also come away with a deeper understanding of the company’s business goals, mission, and messaging, making for more successful media outcomes. Want to do media training…
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May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices.  Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview…
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May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health…
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April 27, 2014

The Art and Science Of A PR Plan

by: in: Crenshaw Communications, leadership, PR Fish Bowl, public relations

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and…
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April 10, 2014

How Strategic PR Makes A Milestone Work Harder

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in…
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