Posts By: Marijane Funess




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October 14, 2014

5 Ways To Kill A PR Pitch

by: in: Crenshaw Communications, PR Fish Bowl

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome,…
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September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties….
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August 18, 2014

Making PR A Priority In The C-Suite

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the…
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July 24, 2014

How To Broker A Successful PR Partnership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary…
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July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus…
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July 1, 2014

PR Pros: How Thinking Like a Pre-Schooler Can Give You Some Fresh Perspective

by: in: Crenshaw Communications, PR Fish Bowl, public relations

 A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems…
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