Posts By: Ron Stein


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December 16, 2016

Five PR Predictions For 2017

by: in: Crenshaw Communications, PR Fish Bowl

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing in the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before. With the year dwindling down, it’s time…
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November 23, 2016

PR Looks At Content Trends For 2017

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be…
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November 18, 2016

Five Key Skills For Modern PR Professionals

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality –  has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes…
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October 28, 2016

5 PR Horror Stories And The Lessons Learned

by: in: Crenshaw Communications, PR Fish Bowl, public relations

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We’re talking about situations where things go awry and you’re left wondering how you’re going to make it out alive. You know, moments like the release of Burger King’s lettuce-stomping employee video. Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance…
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September 30, 2016

What PR Agencies Can Learn From Advertising Week

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thousands of public relations, advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the…
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