imPRessions





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April 14, 2017

How To Negotiate A PR Contract

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized

    Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own…
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April 7, 2017

Boosting PR Campaigns With Targeted Video

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic…
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April 5, 2017

Tap Into These Influencer Trends For Better PR Results

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to…
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March 31, 2017

10 Do’s And Don’ts For Better PR Ideas

by: in: Crenshaw Communications, PR Fish Bowl, public relations

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation,  but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the…
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March 28, 2017

Make PR Measurement A Priority

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful.  Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and…
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March 23, 2017

Influencer Marketing For B2B Brands

by: in: Crenshaw Communications, imPRessions, public relations

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized…
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March 23, 2017

The Only B2B PR Event You’ll Ever Need

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a small group discussion event we call the business thought leadership panel. Once…
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March 17, 2017

5 Tips To A Successful PR Career

by: in: Crenshaw Communications, public relations, public relations

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses,…
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February 23, 2017

The Top Threats To Your Company’s Reputation

by: in: Crenshaw Communications, imPRessions, public relations

In today’s volatile media and social environment, good PR comes at a premium and brand reputation is fragile. Look at Trump’s dressing down of Nordstrom, or the controversy Uber runs into just about every time Travis Kalanick does anything. (More on that later.) Some argue that presidential tweets might actually be good for business, even…
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February 14, 2017

PR Tips For Crowdfunding Campaigns

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout  success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs….
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February 9, 2017

How Smart PR Can Extend Your 15 Minutes Of Fame

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging…
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