advertising

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March 5, 2010

The Future of Celebrity Endorsement, Post-Tiger

by: in: advertising, branding, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media

Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands…
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3
February 3, 2010

Super Bowl Advertisers Score PR Points By Getting "Banned"

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the…
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4
January 9, 2010

Lady Gaga and Polaroid: Beautiful Music or Bad Romance?

by: in: advertising, branding, celebrity, communications, creativity, Crenshaw Communications, marketing, public relations, technology

  Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card.  Okay, the pairing might be a…
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3
December 28, 2009

Will E-Books Save Publishing?

by: in: advertising, Crenshaw Communications, marketing, public relations, technology

While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were…
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0
December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

by: in: advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement…
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2
December 11, 2009

Will Tiger Woods Sink Celebrity Endorsement?

by: in: advertising, celebrity, communications, Crenshaw Communications, crisis management, marketing, public relations, reputation

  The seemingly endless Tiger Woods scandal, and the well-worn implications for PR and crisis management, have me thinking instead about another aspect of our business – the celebrity endorsement. In this case, the negative fallout is so dramatic – and so unanticipated – that I have to wonder. Could brands become wary of getting…
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1
November 9, 2009

Top Five Agency Lessons From "Mad Men"

by: in: advertising, creativity, Crenshaw Communications, public relations

I’m a mad fan of “Mad Men.” But I confess it’s not the soap-opera-esque personal life of ad man Don Draper that had me hooked all season. It’s life at Sterling Cooper, the fictional, but true-to-life agency. From the client meetings and internal politicking, to the bon mots of insouciant principal Roger Sterling, “Mad Men” is…well, pitch-perfect. Several episodes (like…
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3
October 26, 2009

Ready or Not, Here Comes SideWiki

by: in: advertising, Crenshaw Communications, marketing, public relations, reputation, social media

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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3
October 15, 2009

Did Amp Turn Up The Volume With #pepsifail?

by: in: advertising, communications, Crenshaw Communications, crisis management, public relations, reputation, social media

As I’ve noted previously, good public relations sometimes means having to say you’re sorry. “Apology communications” is a PR buzzword these days. But, when is an apology something else altogether? (Hint: When it involves 18-year-old dudes, maybe?) What got me wondering was the backlash to the Amp energy drink campaign. Of course, I’m talking about the now-infamous iPhone app created…
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0
October 9, 2009

The Merrill Lynch Bull Charges Back, More Softly This Time

by: in: advertising, branding, communications, Crenshaw Communications, marketing

One of many painful sidebars to last year’s Wall Street bloodbath was the swift death of seemingly invincible brands, including former financial powerhouses Lehmann, Bear Stearns, and Merrill Lynch. The human toll was so vast that no one gave much of a thought to the vanquished logos. But, as symbolism, their disappearance rubbed salt into…
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0
September 29, 2009

Top Social Media Sins

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, social media

I’ve been seriously under the weather after attending a meeting in Mexico City last week. (No, it’s not H1N1, though I did hear an excellent talk by the top docs in charge of public communication around the epidemic.) To make it easy on limited mental energy, I’m using a part of today’s MediaPost‘s Social Media Insider. It’s a…
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2
September 24, 2009

Etsy's "Homemade" Ads Are A Hit

by: in: advertising, creativity, Crenshaw Communications, social media

Just when I was about to write off the “crowdsourced” advertising trend as a fad…I happened to read about Etsy.com‘s consumer-generated commercial campaign in AdAge. The online crafts marketplace launched a contest among its own members for 30-second spots, and some of the entries are wonderful. You can view them and vote for your favorite handmade…
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1
September 22, 2009

Marketing Isn't Getting Any Easier

by: in: advertising, communications, Crenshaw Communications, marketing, public relations, reputation, social media

It’s tough being a Chief Marketing Officer nowadays. It’s always been a high-risk role. Management tends to find it hard to gauge the bottom-line contribution, yet easy to place blame. In a recession, many businesses view marketing as a cost center, and it’s often the first budget to be cut. Then, too, everyone (and his spouse) thinks…
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0
September 17, 2009

Will Healthcare Damage Brand Obama?

by: in: advertising, branding, communications, Crenshaw Communications, leadership, marketing, public relations

      In “Mad Men”‘s season debut, fictional ad man Don Draper quietly advises a colleague, “Limit your exposure.” It’s actually an oblique reference to his associate’s indiscretion (and his own secret past), but I thought of Draper’s advice today in a different context. I’ve finally joined the ranks of those who fear that President Obama may…
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1
September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

  It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t truly…
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0
September 3, 2009

How To Buy Friends And Influence People

by: in: advertising, Crenshaw Communications, public relations, reputation, social media

Maybe money can’t buy you love, but these days it can buy friends…at least, of a sort. I was interested in Web traffic company uSocial’s recent announcement that it will offer packages for Facebook that start at 1000 friends for as little as $177. Overnight, a faux network….who knew friends came so cheap? uSocial, which…
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0
August 11, 2009

Penny Pranks Pay Off For Office Max

by: in: advertising, creativity, Crenshaw Communications, marketing, public relations, social media

  Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning.  This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that…
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0
July 22, 2009

Cola Rivals Engage…With Each Other

by: in: advertising, Crenshaw Communications, marketing, public relations, social media

It took me a while to get the Coke-Pepsi social media handshake thing.     I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm…
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0
July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
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2
June 24, 2009

Investing in the Recovery: Why PR?

by: in: advertising, Crenshaw Communications, public relations, reputation

Although the economic recovery is still far from certain, some in our business are preparing for it in plans for new new hiring, deal-making and restructuring, as reported in today’s New York Times. This is smart thinking, and it gives me hope that the outdated ”conventional wisdom” of cutting discretionary marketing spending during a recession has…
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4
June 10, 2009

Has Twitter Jumped The Shark?

by: in: advertising, communications, Crenshaw Communications, public relations, social media, technology

      It’s a running joke among people in communications that, today, everyone’s a social media expert.  Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? …
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0
June 3, 2009

The Few, the Proud…. the Tobacco Executives

by: in: advertising, Crenshaw Communications, public relations, reputation, social media

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded.  But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many…
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