creativity

0
October 10, 2013

TGIF: B2B PR Doesn’t Have to be Boring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness…
Read more


0
June 12, 2012

2012 Commencement Wisdom For New (And Old) Graduates

by: in: communications, creativity, Crenshaw Communications, imPRessions, public relations, reputation

There’s just something about graduation season. Even those of us whose commencements are far in the past can catch some fresh inspiration from the wisdom dispensed at the annual college rites. And for the speakers, it’s often a strategic PR move where boldfaced names look to be humorous, colorful, and newsworthy. Here’s a recap of…
Read more


3
October 12, 2011

The Care And Feeding of Bloggers: Tips For PR Pros

by: in: communications, creativity, Crenshaw Communications, imPRessions, public relations

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing the agency and their client online for weeks after the event. More…
Read more


6
August 23, 2011

Six Strategies To Beat Perfectionism

by: in: communications, creativity, Crenshaw Communications, imPRessions, public relations

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.”           — Tina Fey In her very entertaining book Bossypants, Tina Fey warns against the evils of perfectionism, the enemy of so many creative projects. As she advises, “perfect is overrated.” Even busy agency folk struggle with impossibly high standards, particularly those who write…
Read more


0
July 26, 2011

A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good

by: in: advertising, communications, creativity, Crenshaw Communications, imPRessions, public relations

Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a…
Read more




11
September 7, 2010

How To Be Creative Under Pressure

by: in: advertising, communications, creativity, Crenshaw Communications, public relations

An episode of “Mad Men” featured Don Draper and Peggy Olson wrestling with a tough creative challenge – how to dream up a breakthrough campaign for Samsonite. Don dismisses a celebrity pitchman as a “lazy” strategy, then criticizes Peggy’s next round of ideas as variations on a theme – a boring one. At Sterling Cooper Draper Pryce, a booze-soaked all-nighter…
Read more


9
July 21, 2010

Who Should Own Social Media?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say…
Read more


18
May 13, 2010

How To Get A Job in PR: Advice (and Hope) for Millennials

by: in: communications, creativity, Crenshaw Communications, marketing, public relations, social media

It’s graduation season, when advice is plentiful, but jobs are scarce. Firms like mine are blitzed with resumes from freshly degreed communications grads eager to make their mark in PR. A tough economy isn’t the only obstacle. Those entering the workforce now are tagged as Millennials and stereotyped as indulged, overpraised, and entitled.  Here’s my contribution to the…
Read more


14
April 9, 2010

When Brands Try To Be Cool (Part 2)

by: in: advertising, branding, communications, creativity, Crenshaw Communications, marketing, public relations, technology

Brands trying to be cool is an obsession of mine, and I’ve noticed how they seem to come in clusters. The latest rash of high-stakes rebrandings is in cable and Internet services. In February, Comcast renamed its TV, Internet and phone services as Xfinity. The PR picture wasn’t pretty. Bloggers and branding experts pounced on…
Read more


4
January 9, 2010

Lady Gaga and Polaroid: Beautiful Music or Bad Romance?

by: in: advertising, branding, celebrity, communications, creativity, Crenshaw Communications, marketing, public relations, technology

  Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card.  Okay, the pairing might be a…
Read more


22
January 2, 2010

Ten Trends Affecting PR Professionals In 2010

by: in: communications, creativity, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social…
Read more


0
December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

by: in: advertising, communications, creativity, Crenshaw Communications, marketing, public relations, social media

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement…
Read more


1
November 9, 2009

Top Five Agency Lessons From "Mad Men"

by: in: advertising, creativity, Crenshaw Communications, public relations

I’m a mad fan of “Mad Men.” But I confess it’s not the soap-opera-esque personal life of ad man Don Draper that had me hooked all season. It’s life at Sterling Cooper, the fictional, but true-to-life agency. From the client meetings and internal politicking, to the bon mots of insouciant principal Roger Sterling, “Mad Men” is…well, pitch-perfect. Several episodes (like…
Read more



2
September 24, 2009

Etsy's "Homemade" Ads Are A Hit

by: in: advertising, creativity, Crenshaw Communications, social media

Just when I was about to write off the “crowdsourced” advertising trend as a fad…I happened to read about Etsy.com‘s consumer-generated commercial campaign in AdAge. The online crafts marketplace launched a contest among its own members for 30-second spots, and some of the entries are wonderful. You can view them and vote for your favorite handmade…
Read more


1
September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
Read more



0
August 31, 2009

Is Multitasking A Myth?

by: in: creativity, Crenshaw Communications, public relations, social media, technology

Like many PR professionals, I consider myself a decent multitasker. I find plenty of ways to justify my surface-skimming ways, including the most obvious excuse, the nature of the agency business. And, yes, I’ve occasionally had a superiority complex about my juggling act. I used to work with someone who never tried to take on more than…
Read more



0
August 11, 2009

Penny Pranks Pay Off For Office Max

by: in: advertising, creativity, Crenshaw Communications, marketing, public relations, social media

  Back-to-school campaigns make me anxious. They evoke that Sunday-night-and-I-haven’t-done-my-homework feeling in a sure sign that the summer’s waning.  This year, despite some encouraging economic reports, it’s looking like a depressing September all around. Forecasts suggest that shoppers will keep their wallets zipped, and major retailers are responding with uninspired price promotions and coupon drops. There’s even evidence that…
Read more



0
July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
Read more


2
July 7, 2009

When Good Press is Bad PR

by: in: communications, creativity, Crenshaw Communications, public relations, social media

This Sunday I was among many PR professionals who read a lengthy New York Times piece titled “Spinning the Web: P.R. in Silicon Valley.” It recounted the launch of a tech start-up by a youngish publicist using her social and business connections to generate positive buzz through “whispering” to influential non-journalists. One point of the piece is that…
Read more


0
June 21, 2009

A Thumbs Up For "Old" Ideas

by: in: communications, creativity, Crenshaw Communications, public relations

In any creative business, there’s a funny tendency for people to become attached to favorite concepts and tactics…especially those oh-so-inspired program ideas that no client ever actually bought. Then there’s the reverse of that, which is the “been there, done that” stigma that kills ideas thought to be too obvious, or “not differentiated.” I’ve been…
Read more