Crenshaw Communications

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March 23, 2017

The Only B2B PR Event You’ll Ever Need

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Once the…
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March 22, 2017

Influencer Marketing For B2B Brands

by: in: Crenshaw Communications, imPRessions, public relations

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized…
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March 17, 2017

5 Tips To A Successful PR Career

by: in: Crenshaw Communications, public relations, public relations

Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses,…
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February 23, 2017

The Top Threats To Your Company’s Reputation

by: in: Crenshaw Communications, imPRessions, public relations

In today’s volatile media and social environment, good PR comes at a premium and brand reputation is fragile. Look at Trump’s dressing down of Nordstrom, or the controversy Uber runs into just about every time Travis Kalanick does anything. (More on that later.) Some argue that presidential tweets might actually be good for business, even…
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February 14, 2017

PR Tips For Crowdfunding Campaigns

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout  success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs….
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February 9, 2017

How Smart PR Can Extend Your 15 Minutes Of Fame

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. A case in point is that of Bob Ferguson, the Washington State Attorney General who successfully filed a state lawsuit challenging…
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January 20, 2017

A Journalist’s POV: 3 Questions From A PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage,…
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January 19, 2017

How PR And Customer Service Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but…
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January 12, 2017

How To Manage A Press Conference (If You’re Not Donald Trump)

by: in: Crenshaw Communications, imPRessions, public relations

Donald Trump gave his first press conference as President-Elect yesterday. Reactions to the presser may vary with the political views of the observer, but most professional PR people would probably say it did not go well. Overall, the transition team seems to be stuck in campaign mode. The briefing was staged more like a mini-rally…
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January 9, 2017

What Public Relations Can Learn From The Golden Globes

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these…
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January 5, 2017

The Top PR Trends For 2017

by: in: Crenshaw Communications, imPRessions, marketing

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to…
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December 13, 2016

#PRGoals For 2017

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees,…
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