Crenshaw Communications


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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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November 18, 2016

Five Key Skills For Modern PR Professionals

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality –  has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes…
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November 16, 2016

How PR And Content Marketing Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over…
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November 5, 2016

Six Ways To “Hack” Your PR Program

by: in: Crenshaw Communications, imPRessions, public relations

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our…
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October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

by: in: Crenshaw Communications, imPRessions, public relations

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more…
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October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

by: in: Crenshaw Communications, imPRessions, public relations

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on…
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October 4, 2016

Why Your PR Agency Didn’t Win The Business

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s…
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September 28, 2016

What PR Can Learn From The 2016 Election

by: in: Crenshaw Communications, imPRessions

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and social…
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September 22, 2016

PR Advice For CEOs Under Fire

by: in: Crenshaw Communications, imPRessions

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the…
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September 15, 2016

What B2C Can Learn From B2B PR

by: in: Crenshaw Communications, imPRessions, public relations

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach…
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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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August 26, 2016

So You’d Like A Job In Public Relations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran…
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August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

by: in: Crenshaw Communications, imPRessions, public relations

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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