Crenshaw Communications


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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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August 26, 2016

So You’d Like A Job In Public Relations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran…
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August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

by: in: Crenshaw Communications, imPRessions, public relations

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 13, 2016

Don’t Let Breaking News Steal Your Thunder

by: in: Crenshaw Communications, imPRessions, marketing, public relations

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly…
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June 6, 2016

What Clients Really Want From A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs &…
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May 18, 2016

The Five “Rs” of PR: How PR Can Boost Brand Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program…
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April 26, 2016

What PR Can Do – And What It Can’t

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team…
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April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company  — but it made the rounds in technology circles faster than new malware and probably caused…
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April 14, 2016

Managing The Risks Of Influencer Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance.  Lord & Taylor recently settled charges brought by the Federal Trade Commission for…
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April 1, 2016

What Master Interviewers Can Teach PR People

by: in: Crenshaw Communications, imPRessions, public relations

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality…
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March 22, 2016

3 Ways PR Can Leverage A Comments Section

by: in: Crenshaw Communications, media relations, PR Fish Bowl, social media

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do…
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