Crenshaw Communications










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April 7, 2015

PR, Pizza, And Crisis Management In Indiana

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the…
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March 4, 2015

Why Do Women At PR Agencies Earn Less?

by: in: Crenshaw Communications, imPRessions, public relations

                              Image by Steve Wilson There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts on average. Among those with less than five years experience, men outearn women…
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February 19, 2015

Can PR Scale?

by: in: Crenshaw Communications, imPRessions, public relations

There’s an interesting question buried in Tom Foremski’s recent  broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s…
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February 17, 2015

6 Things Great PR Campaigns Have In Common

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But…
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January 27, 2015

What PR People Know About Content Marketing

by: in: Crenshaw Communications, imPRessions, public relations

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth…
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January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

by: in: Crenshaw Communications, imPRessions, public relations

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must…
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1
December 29, 2014

5 PR Stereotypes That Are Outdated Or Wrong

by: in: Crenshaw Communications, imPRessions, public relations

It’s an inside joke that no one outside the industry understands what communications professionals or PR agencies really do. I don’t actually believe that, but this week, at a family gathering far from New York City, my niece confessed that she’s always likened me to Samantha Jones, the infamous PR woman on “Sex And The City”  – ten years…
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1
December 17, 2014

Five Cases Of Top PR Crisis Management In 2014

by: in: Crenshaw Communications, crisis management, imPRessions

It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice.  Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so…
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December 11, 2014

What PR People Can Learn From “Serial”

by: in: Crenshaw Communications, imPRessions, public relations

PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about…
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