imPRessions

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January 20, 2017

A Journalist’s POV: 3 Questions From A PR Agency

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage,…
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January 19, 2017

How PR And Customer Service Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but…
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January 12, 2017

How To Manage A Press Conference (If You’re Not Donald Trump)

by: in: Crenshaw Communications, imPRessions, public relations

Donald Trump gave his first press conference as President-Elect yesterday. Reactions to the presser may vary with the political views of the observer, but most professional PR people would probably say it did not go well. Overall, the transition team seems to be stuck in campaign mode. The briefing was staged more like a mini-rally…
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January 9, 2017

What Public Relations Can Learn From The Golden Globes

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party. Take a look at these…
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January 5, 2017

The Top PR Trends For 2017

by: in: Crenshaw Communications, imPRessions, marketing

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to…
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December 13, 2016

#PRGoals For 2017

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees,…
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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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November 18, 2016

Five Key Skills For Modern PR Professionals

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality –  has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes…
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November 16, 2016

How PR And Content Marketing Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over…
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November 5, 2016

Six Ways To “Hack” Your PR Program

by: in: Crenshaw Communications, imPRessions, public relations

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our…
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October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

by: in: imPRessions

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails…
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October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

by: in: Crenshaw Communications, imPRessions, public relations

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more…
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October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

by: in: Crenshaw Communications, imPRessions, public relations

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on…
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October 4, 2016

Why Your PR Agency Didn’t Win The Business

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s…
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September 28, 2016

What PR Can Learn From The 2016 Election

by: in: Crenshaw Communications, imPRessions

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and social…
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