imPRessions






0
December 9, 2015

7 Things Marketers Should Know About Public Relations

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is having a moment. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. The disruptive changes…
Read more


0
December 3, 2015

Under The Influence: PR And Third-Party Endorsers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand…
Read more


2
December 3, 2015

8 Painless SEO Tips For PR Plans

by: in: imPRessions

Public relations and SEO are closer than ever since Google moved to reward content quality over dubious backlinks or black-hat technology schemes. The emphasis on quality content highlights attributes and skills like storytelling, long-form material, and the third-party endorsement that comes with earned media. That’s great news for PR pros. Yet PR hasn’t quite fulfilled…
Read more



0
November 18, 2015

Six Essential Communications Skills For PR People

by: in: Crenshaw Communications, imPRessions, public relations

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of…
Read more



0
November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
Read more



0
October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
Read more


4
October 25, 2015

Amazon And The New York Times: Corporate PR Gets Tough

by: in: Crenshaw Communications, imPRessions, public relations

The PR agency world has been buzzing over Amazon’s extraordinary public response to the August New York Times feature about its “bruising” workplace. For those who’ve been under a rock, the piece depicted Amazon as a “survivor”-like environment where utter dedication to company goals is demanded and constant stress is the norm. A refutation of…
Read more



2
October 19, 2015

The Business Case For Corporate Reputation PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

PR  and corporate communications professionals often advocate for proactive corporate reputation management. We talk up the benefits of having a good reputation, but can you put a value on it? A bad reputation can be ruinous, of course.  Just look at the Volkswagen diesel emissions scandal.  Its shares tumbled and its chief executive resigned after…
Read more



7
October 8, 2015

What (PR) Clients Say, And What They Really Mean

by: in: Crenshaw Communications, imPRessions, public relations

A skill that can be particularly important for PR agencies or any client service business is what’s known as “active listening.” What clients say isn’t always what they mean. At least, not entirely. There’s sometimes an unspoken communication beneath comments from clients and business associates – if you’re listening for it, that is. We decided…
Read more


0
October 7, 2015

5 Must-Have PR Strategies For Today And Tomorrow

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape,…
Read more


0
October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a…
Read more


2
October 1, 2015

7 PR Lies To Avoid At All Costs

by: in: Crenshaw Communications, imPRessions, public relations

Are PR people unethical? I don’t think so. But our profession is dogged by the stereotype of the fast-talking spinmeister, or the unscrupulous flack. Recently a small but troubling study caught the industry’s attention at the International Public Relations Research Symposium. Anonymous interviews with more than 20 high-level PR executives in South Africa revealed that…
Read more





0
September 15, 2015

PR, Too, Can Do Well By Doing Good: Edelman’s Climate Decision

by: in: Crenshaw Communications, imPRessions, leadership, reputation

The world’s largest PR agency has learned a lesson in the power of public pressure to force corporate policy. After months of waffling on the issue, Edelman yesterday told the Guardian that it would end work for coal producers and groups who deny climate change. The move is particularly interesting because Edelman holds itself up…
Read more


0
September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to…
Read more