public relations

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October 7, 2014

What PR People Should Know About Advertising Week

by: in: advertising, Crenshaw Communications, imPRessions, public relations

Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer – and in the manner of German compound words, it’s all starting to combine, as in “programmatic premium direct” and “mobile native.” But what can PR professionals learn from the weeklong…
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September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

by: in: Crenshaw Communications, imPRessions, public relations, technology

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering….
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September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations

For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the…
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September 8, 2014

Exposing Apple’s PR “Secrets”: One PR Person’s View

by: in: communications, Crenshaw Communications, imPRessions, public relations

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media”, a blog series on 9to5mac.com, has had the tech PR community fascinated over the past week. The posts were hyped as pulling back the curtain on the PR and message control machine behind Apple’s “reality distortion field.” (The words were coined about Steve Jobs’ personal…
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September 1, 2014

7 Common PR Storytelling Sins

by: in: Crenshaw Communications, imPRessions, public relations

Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs…
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August 25, 2014

7 Ways To Get More From Influencer PR And Marketing

by: in: Crenshaw Communications, imPRessions, public relations

A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or explaining a complex issue is a fundamental basis for strategic PR, and it’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR…
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July 19, 2014

Is There A Good Way To Break Bad News?

by: in: communications, Crenshaw Communications, imPRessions, leadership, public relations

It can fall to PR specialists or other professional communicators to deliver information that will surely spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a…
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July 9, 2014

Best and Worst in PR Crisis Management 2014

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling…
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June 20, 2014

PR Pros: You Can Better Educate Your Clients!

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a  B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and…
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June 17, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Rachel Weingarten is a weekly style columnist for Parade.com and opinion columnist for amNewYork who also freelances for CNN Digital, Esquire.com Fortune, Newsday, USA Today and many others. Rachel is the author of three non-fiction books including Ancient Prayer: Channeling Your Faith 365 Days of the Year. The most important rule to remember when pitching a…
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June 16, 2014

How Strategic PR Can Support A Successful Exit

by: in: Crenshaw Communications, imPRessions, public relations

Ask any PR or communications professional how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are focused on supporting business objectives from product visibility to expansion into new markets. But the right PR plan is also valuable for accelerating a business exit…
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June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject…
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May 22, 2014

Is PR The New Advertising?

by: in: Crenshaw Communications, imPRessions, public relations

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and…
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May 15, 2014

Good Public Relations Is A Two-Way Dialogue

by: in: communications, Crenshaw Communications, imPRessions, public relations

In public relations, we’re all about supporting strategic business objectives. Ask any PR professional, and you’ll probably get an earful about how what we do goes far beyond publicity and media relations. But CEOs haven’t gotten the memo. At least, not according to research unveiled at the 2014 International Public Relations Research Conference. One learning…
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April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By…
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April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

by: in: communications, Crenshaw Communications, imPRessions, public relations

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to…
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April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

by: in: communications, Crenshaw Communications, imPRessions, public relations

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for…
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April 10, 2014

How Strategic PR Makes A Milestone Work Harder

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in…
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