public relations

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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

At our New York-based public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key…
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February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

by: in: communications, Crenshaw Communications, imPRessions, public relations

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client…
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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

by: in: Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in…
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January 6, 2014

At CES 2014, PR Stunts Abound

by: in: Crenshaw Communications, imPRessions, public relations

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s…
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December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless…
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December 19, 2013

How Strategic Public Relations Builds Brands

by: in: Crenshaw Communications, imPRessions, public relations

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly.  There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services…
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December 14, 2013

WestJet’s Holiday PR “Miracle” Goes Above and Beyond

by: in: Crenshaw Communications, imPRessions, public relations

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers…
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December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by: in: branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so…
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November 26, 2013

Eight Secrets of Top PR Firms

by: in: communications, Crenshaw Communications, imPRessions, public relations

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the…
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November 13, 2013

A PR Review of the Best and Worst Public Apologies

by: in: communications, Crenshaw Communications, imPRessions, public relations

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of…
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November 6, 2013

6 Things That Undermine A Strategic Communications Plan

by: in: communications, Crenshaw Communications, imPRessions, public relations

Strategic communications is more than a business buzzword. A well-designed communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a plan that focuses on the right message mix, communications channels, and…
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November 5, 2013

How To Be A Winner in the PR Awards Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry…
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November 1, 2013

TGIF: Questioning PR Measurement? Please Do!

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the…
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October 21, 2013

10 Rookie PR Mistakes That Startups Make

by: in: Crenshaw Communications, imPRessions, public relations

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is…
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October 10, 2013

PR and Content Marketing: Made For Each Other

by: in: communications, Crenshaw Communications, imPRessions, public relations

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish:  Content Marketing is the New PR.”  It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR…
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