social media

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December 6, 2016

Enhance PR Through These Simple Social Media Tips

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations, social media

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the…
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March 22, 2016

3 Ways PR Can Leverage A Comments Section

by: in: Crenshaw Communications, media relations, PR Fish Bowl, social media

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do…
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December 3, 2015

Under The Influence: PR And Third-Party Endorsers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand…
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March 28, 2014

Why You Need To Hire A PR Firm Now

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a…
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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March 16, 2014

Whatever Happened To The Big Technology PR Launch?

by: in: celebrity, imPRessions, leadership, social media

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and striking models who would help…
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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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May 1, 2013

PR Crisis Management Lessons From Behind The Headlines

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Hindsight – ahem – is always 20/20, particularly when it comes to reputation management. Yet, textbook crisis successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. The Lululemon Yoga Pants Recall. For sheer, on-the-spot crisis management skill, Lululemon wins, hands down. PR experts…
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April 10, 2013

Should PR Own Social Media?

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The rise of social media has been a boon to many communicators, from public relations professionals, to digital marketers, to SEO specialists. It’s also spawned countless land grabs and turf battles, since we all want a piece of the pie. Successful social media campaigns can puff up reputations and fatten our bottom lines. But budget…
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March 7, 2013

How To Protect Your Digital Reputation

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public…
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February 13, 2013

7 Ways to Bridge the PR-SEO Gap

by: in: Crenshaw Communications, imPRessions, public relations, SEO, social media

Public relations and SEO  have never been more compatible. Ever since Google began its Panda and Penguin updates, links from sites with high domain authority, like mainstream media outlets and popular blogs, have taken on greater importance. Hundreds of questionable backlinks don’t matter as much as they once did. In giving more importance to high-quality…
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February 4, 2013

Marketers Jump on Super Bowl Blackout in PR Score

by: in: advertising, branding, Crenshaw Communications, imPRessions, public relations, social media

The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in…
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January 28, 2013

Why Subway’s Apology PR Fell Short

by: in: advertising, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up…
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January 3, 2013

8 Ways To “Socialize” A PR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media can be like a “secret sauce” for public relations programs. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. The key is integration. Here are some simple steps for extending a PR campaign through social media. Define your goals. At times companies feel pressed to make…
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August 24, 2012

Armstrong’s Crisis PR Is In Fighting Form

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

As evidence that he used performance-enhancing substances has gained traction over the years, cyclist Lance Armstrong always managed to stay out in front, avoiding major reputation damage. Until now. But even now, he may be down, but he’s not out. As he threw in the towel, announcing that he’d no longer contest the US Anti-Doping…
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August 12, 2012

Olympics 2012: A Golden Moment for Twitter

by: in: Crenshaw Communications, imPRessions, social media

Top prize for social sharing during Olympics 2012? Unquestionably, the gold should go to Twitter. It gave us a fresh crop of must-follow athletes, broke news about shattered records, and fostered social sharing over everything from Ryan Lochte’s hotness to Gabby Douglas’ hair. And there were lots of milestones. There was the unprecedented partnership between…
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July 10, 2012

SCOTUS And What It Means When The Media Get It Wrong

by: in: communications, Crenshaw Communications, imPRessions, social media

Media mistakes happen all the time. Publicists joke about mangled names and massacred quotes, and even The New York Times – especially The New York Times – is regularly skewered over its errors and omissions. But occasionally media get it wrong in a big way, – an unforgivable, historically indelible, “Dewey Beats Truman” way. That’s…
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June 28, 2012

Career-Building PR Techniques: How To Get ZMOT On Your Side

by: in: branding, Crenshaw Communications, imPRessions, marketing, public relations, reputation, social media

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store…
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April 11, 2012

PR Move of the Week: Hillary Clinton (Hillz)

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

Hillary has become cool. That’s right, the Hillary Clinton who struggled through grueling Democratic primaries in 2008, only lose the ultimate prize to the maddeningly unruffled new guy, seems to be having the last laugh. And we thought Obama was the cool one. It started when two Hillary fans, PR specialists Stacy Lambe and Adam…
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February 3, 2012

Can Komen Recover From Its PR Disaster?

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a…
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January 16, 2012

Racist Receipts and Other PR Blunders

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Is any industry more challenging than retail? Not only is the business tough, but your employees are your brand. And those employees are notoriously transient and often underpaid, overworked, and just plain bored. And sometimes they do things that are just plain stupid. It takes only one misstep, powered by social media, to create a…
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January 5, 2012

Fake Twitter Accounts: The Ultimate Status Symbol?

by: in: celebrity, Crenshaw Communications, crisis management, imPRessions, public relations, reputation, social media

Wendi, we hardly knew ye. The all-too-brief period in which Mrs. Rupert Murdoch took to Twitter was thrilling for Murdoch-watchers, social media pros, and PR  types. It seemed another example of the faux-democratizing power of the social Web. It also showed the cleverness of Ms. Deng, and her uncanny ability to humanize her much-reviled husband….
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November 29, 2011

The Governor, The Teenager and Twitter: A PR Lesson

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

The awesome power of social media may be matched only by the withering force of teenage scorn. I was startled by the social blowback resulting from Kansas Governor Sam Brownback’s public feud with a local high school student. It started last week when Emma Sullivan and her class attended a youth event in Topeka where…
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October 28, 2011

Robert Gibbs on PR, Politics, and Social Media

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

“Whether or not someone is camped in a park literally, there will always be someone camped in a park, figuratively.” Nice, tweetable quote from former White House Press Secretary Robert Gibbs. Gibbs spoke yesterday at the Council of PR Firms Critical Issues Forum about the power of social media to mobilize change. As a veteran of policy…
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September 14, 2011

8 Ways To Make Your PR Program More Social

by: in: communications, Crenshaw Communications, imPRessions, public relations, social media

Social media is like a “secret sauce” for marketing communications. It isn’t always strong enough on its own, but it adds flavor and power to a traditional program. The key is integration.  Here are some simple steps for “socializing” a PR campaign, even if it’s a DIY (do it yourself) variety. Set clear goals. Many…
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