technology


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September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

by: in: Crenshaw Communications, imPRessions, public relations, technology

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering….
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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3
September 26, 2012

Words To Avoid For PR Pros and Princess Bride Fans

by: in: communications, Crenshaw Communications, imPRessions, public relations, technology

Although I’m a grammar and word usage nerd, I rarely blog about it, mainly because others do it so well, and for PR pros, the frequency of reminders can be tedious. Yes, certain incorrect, trite, or pompous words are irresistible complaint fodder: my personal dreads are “hone in” for “home in” or anything with “utilize”…
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1
January 10, 2012

Is CES On The Way Out?

by: in: communications, Crenshaw Communications, imPRessions, public relations, technology

When Microsoft announced that the 2012 Consumer Electronics Show would be its last, the news unleashed a spate of predictions about the largest technology conference on earth. Is CES in decline? Could the show that attracts 130,000 attendees, including most of the biggest names in tech, actually disappear? (Anyone else remember COMDEX?) Columnists like Troy…
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2
February 6, 2011

Does The Revolution Really Need Twitter?

by: in: communications, Crenshaw Communications, social media, technology

A fascinating sidebar to the civil uprising in Egypt is the debate over the role of social media in the breathtaking rate of the government’s unraveling. After #jan25 happened, many enthusiasts took the opportunity to gloat over social media’s status as accelerant, first in Tunisia and now in Egypt. This revolution has not only been…
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1
September 29, 2010

When Social Networking Make Us Anti-Social

by: in: communications, Crenshaw Communications, social media, technology

I was intrigued by Malcolm Gladwell’s insights in the recent New Yorker piece, “Why The Revolution Won’t Be Tweeted.”  It rejects the perception, common among some social media enthusiasts, that social networking has the power to foment true activism for social change. Gladwell talks about the “weak ties” that characterize most online networks, arguing that a…
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14
April 9, 2010

When Brands Try To Be Cool (Part 2)

by: in: advertising, branding, communications, creativity, Crenshaw Communications, marketing, public relations, technology

Brands trying to be cool is an obsession of mine, and I’ve noticed how they seem to come in clusters. The latest rash of high-stakes rebrandings is in cable and Internet services. In February, Comcast renamed its TV, Internet and phone services as Xfinity. The PR picture wasn’t pretty. Bloggers and branding experts pounced on…
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4
January 9, 2010

Lady Gaga and Polaroid: Beautiful Music or Bad Romance?

by: in: advertising, branding, celebrity, communications, creativity, Crenshaw Communications, marketing, public relations, technology

  Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card.  Okay, the pairing might be a…
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22
January 2, 2010

Ten Trends Affecting PR Professionals In 2010

by: in: communications, creativity, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social…
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3
December 28, 2009

Will E-Books Save Publishing?

by: in: advertising, Crenshaw Communications, marketing, public relations, technology

While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were…
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3
November 11, 2009

What Fort Hood Taught Us About Social Media

by: in: communications, Crenshaw Communications, social media, technology

It’s sadly ironic that on this Veterans Day, we’re not only contemplating our military strategy in Iraq and Afghanistan, but mourning the loss of 13 soldiers on our own soil less than a week ago. As usual, the traditional media have reported not just the tragedy at Fort Hood, but the inspiring stories of bravery and selflessness,…
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0
October 29, 2009

Facebook's PR Dilemma: "I Can Friend Dead People"

by: in: communications, Crenshaw Communications, public relations, social media, technology

So close to Halloween, how can I resist blogging about the latest complaint by Facebook users? I noticed it, um, in passing, earlier this week. A “reconnect” feature is part of the site’s new home page, but Facebook’s being haunted by the persistence of its algorithm. It automatically generates notices urging users to reconnect with dormant contacts. Inevitably,…
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2
October 2, 2009

Why Twitter Could Be Worth A Billion Dollars

by: in: communications, Crenshaw Communications, marketing, public relations, social media, technology

The number sounds like pure froth. After all, you don’t have to go back as far as the dot-com era to come up with laughable valuations of Web-based companies (Skype, anyone?) And this is one that has yet to turn a profit, or even articulate a plan to do so, at least publicly. Like others, I’ve gone…
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0
September 10, 2009

Could Review Fraud Kill Consumer-Generated Media?

by: in: communications, Crenshaw Communications, public relations, reputation, social media, technology

Trust is a rare commodity these days. Consumers are skeptical of traditional institutions – and traditional marketing. Which is why I was a bit surprised by the results of the latest Nielsen Global Online Consumer Survey. Apparently, most of us place our trust in “friends we know and virtual strangers.”  Ninety percent of the 25,000 Internet…
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0
August 31, 2009

Is Multitasking A Myth?

by: in: creativity, Crenshaw Communications, public relations, social media, technology

Like many PR professionals, I consider myself a decent multitasker. I find plenty of ways to justify my surface-skimming ways, including the most obvious excuse, the nature of the agency business. And, yes, I’ve occasionally had a superiority complex about my juggling act. I used to work with someone who never tried to take on more than…
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0
August 25, 2009

The Face Of Online Anonymity

by: in: Crenshaw Communications, social media, technology

After becoming a parent, I was briefly obsessed with the anonymous online community UrbanBaby. UB was ostensibly about parenting, but it became known as a place where sleep-deprived moms would confess embarrassing secrets. As New York magazine put it, the anonymity was like a blend of “truth serum and a very strong cocktail.”  Beyond the oversharing, UB could be snarky, even…
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July 28, 2009

It's No Contest, The Netflix Prize Is A Winner

by: in: branding, communications, Crenshaw Communications, marketing, public relations, technology

  Partly because I gave four stars to Woody Allen’s Manhattan, Netflix is recommending the dark and brooding East German indie The Lives of Others. Hmmm.   I don’t know about you, but for me, recommendation engines that try to predict our likes and dislikes in books and movies usually miss the mark. I’m talking about the…
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0
July 20, 2009

Cronkite, Media, and The Way It Was…

by: in: Crenshaw Communications, technology

Just as there will never be another pop star like the late Michael Jackson, there can never be another journalist like Walter Cronkite. In ways that partly parallel the music industry, traditional broadcast journalism has changed dramatically since those quaint days of of the three-channel, black-and-white TV universe. In both industries, changing technology, demographics, and economic…
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0
July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
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2
July 9, 2009

Michael Jackson Makes Internet History

by: in: celebrity, Crenshaw Communications, social media, technology

It’s ironic that Michael Jackson had planned a series of “comeback” concerts scheduled to begin shortly before his death, since no comeback could have matched the media storm surrounding his passing and subsequent memorial service. The service, which was televised, live-streamed, and followed closely by millions on social networking sites in real time, has been called the largest…
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2
June 17, 2009

The Social Media Revolution That Wasn’t

by: in: communications, Crenshaw Communications, social media, technology

In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter…
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2
June 15, 2009

Zen And The Art of Mindful Multitasking

by: in: Crenshaw Communications, public relations, technology

     Do I have your attention? I didn’t think so. In a world of hyperlinked blogs, pop-up emails, and 140-character updates, it’s natural to wonder about attention span, and whether ours is stretched to the limit. In the agency business, “attention-shifting” is a professional hazard and practically a pre-requisite for success.  I blame the business,…
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4
June 10, 2009

Has Twitter Jumped The Shark?

by: in: advertising, communications, Crenshaw Communications, public relations, social media, technology

      It’s a running joke among people in communications that, today, everyone’s a social media expert.  Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? …
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