creativity

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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR…
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January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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January 16, 2015

Five Ways To Come Up With Great PR Ideas

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider…
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November 5, 2013

How To Be A Winner in the PR Awards Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry…
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September 24, 2013

Tuesday Tips: Six Steps To Creative PR Brainstorms

by: in: creativity, Crenshaw Communications, PR Fish Bowl

Many successful PR and marketing campaigns have started with a      simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small…
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September 6, 2013

TGIF: The Best PR Advice I Ever Got from Grandma

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management

This weekend marks that most Hallmark-esque of holidays, Grandparent’s Day. While the day may have been created to sell more cards, the sentiment is a good one. It’s true, your grandparents may not use a smartphone or follow you on Instagram, but the odds are that advice you’ve received from them is applicable to the…
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March 13, 2013

Tuesday Tips: Don’t Trip Up! FAM Trip Planning Primer

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Seeing really is believing, and for PR pros, a familiarization press trip, or FAM trip, is a staple for securing in-depth, first-hand coverage of a destination.  A successful FAM trip will not only provide you with a way to show off your client’s tourist or business features but also give you a great opportunity to…
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February 19, 2013

Tuesday Tips: What PR People Really do

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

PR pros have several “products” – creative brain power, smart strategy and arms and legs to implement. This all translates to how practitioners spend their TIME – the agency world’s key to billability. Understanding exactly what a PR agency team truly does throughout the day enables account managers to see if an account is running…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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January 10, 2013

TGIF: The Hellfire and Damnation School of Journalism

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Confession: I am a word nerd. I read incessantly. I love Scrabble, the Times crossword and Words with Friends. When I’m bored, I anagram, just for fun. Therefore, I’m always on the lookout and (listenout?) for great turns of phrase and colorful language, particularly when there’s evidence of a trend afoot. I noticed just such…
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December 13, 2012

TGIF: 12 Days of Christmas (or holiday of your choice) 2012 Edition

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, and media, it’s time to revisit the famous gifts from the “12 Days of Christmas” song. Here’s this year’s “ripped from the headlines” spin on the evergreen list. Twelve drummers drumming. An awesome gift this year, when at least twelve top drummers from Charlie Watts to Max Weinberg gathered on 12.12.12…
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