Crenshaw Communications

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October 29, 2013

Don’t Call Them Mommy Bloggers…But Do Call Them!

by: in: Crenshaw Communications, PR Fish Bowl

In light of Martha Stewart’s recent comments about bloggers, where she dismissed them as “not trained editors and writers,” and lacking in expertise, it may be time to revisit blogger relations for PR professionals. To be fair to Martha, she seemed to be targeting actress and self-appointed lifestyle guru Gwyneth Paltrow during the interview in…
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October 10, 2013

TGIF: B2B PR Doesn’t Have to be Boring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness…
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October 8, 2013

Tuesday Tips: Creative Strategies for B2B Tech PR

by: in: Crenshaw Communications, PR Fish Bowl

Public relations work for B2B technology clients is fascinating and often complex, but its tactics are fairly straightforward. After all, your client’s target audience is other businesses, which narrows the way you strategize PR and communications programs. But even within a B2B technology PR agency or team, there are times when “B2C” thinking adds depth…
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October 4, 2013

TGIF: 5 Hot Content-Sharing Tools for Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, thought leadership requires more than innovative ideas. You also need an understanding of technology, as well as familiarity with hot platforms, so that you can pick the latest and greatest tools to effectively package and share your ideas with both media and influencers. Basically, your musings on Twitter’s IPO should be shared—just…
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September 24, 2013

Tuesday Tips: Six Steps To Creative PR Brainstorms

by: in: creativity, Crenshaw Communications, PR Fish Bowl

Many successful PR and marketing campaigns have started with a      simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small…
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September 17, 2013

Tuesday Tips: PR Pointers for Mobile Content

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

More people have access to cell phones than working toilets. From a PR perspective it has never been more crucial for brands to adopt a functional mobile presence, as more and more, devices become our primary source of information. Furthermore, given mobile’s prevalence, now there is great opportunity to drive your content and brand more…
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September 6, 2013

TGIF: The Best PR Advice I Ever Got from Grandma

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management

This weekend marks that most Hallmark-esque of holidays, Grandparent’s Day. While the day may have been created to sell more cards, the sentiment is a good one. It’s true, your grandparents may not use a smartphone or follow you on Instagram, but the odds are that advice you’ve received from them is applicable to the…
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July 23, 2013

Tuesday Tips: Managing Multiple Agency Relationships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Being a successful PR pro goes hand-in-hand with successfully navigating multiple relationships around you: getting the media what they need, on deadline; answering to multiple supervisors who oversee different accounts; and of course, making all your clients happy. If the juggling act among media, supervisors, colleagues, and clients weren’t enough, now throw more agencies into…
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July 15, 2013

Tuesday Tips: Five Timeless PR Tips to a Successful Grand Opening

by: in: Crenshaw Communications, PR Fish Bowl

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company…
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June 28, 2013

TGIF: Wendy Davis Stands and Delivers and a PR Star is Born

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was late to the party, social media fans were mesmerized by the Democrat’s 13-hour filibuster to block what many saw as a highly-restrictive abortion…
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