measurement

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March 28, 2017

Make PR Measurement A Priority

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful.  Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and…
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November 1, 2013

TGIF: Questioning PR Measurement? Please Do!

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the…
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November 8, 2011

Tuesday Tips: Post-Event Events

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

Those running in the ING New York City Marathon this year had to prepare mentally and physically for race day, including eating the right food, training effectively, and developing the strength to last 26.2 miles! Training doesn’t end once they cross the finish line, though. Strategies for post-marathon training abound. Similar to the Marathon, media…
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October 21, 2011

TGIF: Did You Get the Memo?

by: in: measurement, PR Fish Bowl

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your…
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March 22, 2011

Tuesday Tip: How Do You Measure Up?

by: in: measurement, PR Fish Bowl

The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their…
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