PR Fish Bowl


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May 5, 2015

Decoding Tech PR Jargon

by: in: Crenshaw Communications, PR Fish Bowl, public relations
TechPR2

Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but…
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April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
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April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
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April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
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April 9, 2015

Conferences & Symposia: Potential PR Goldmine

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and…
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April 7, 2015

Leveraging the PR Potential of Awards

by: in: Crenshaw Communications, PR Fish Bowl

Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes…
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March 17, 2015

Mad Men Enters The 70s And PR Looks Back

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the…
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March 12, 2015

5 Listicles Clever Enough For PR

by: in: PR Fish Bowl

The rise (and persistence) of the listicle has some of us PR professionals feeling a bit fatigued. Of course we understand the value of serving up easily digestible nuggets of information to your target audiences, whether they be media, followers, or potential clients or partners. But as with many memes, the ubiquity of the form yields…
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March 6, 2015

5 Tips For Managing Powerful PR Personalities

by: in: Crenshaw Communications, PR Fish Bowl, public relations

You’ve assembled a top-notch team of PR professionals who bring a range of perspectives and skills to your organization. It’s an interesting mix of different personalities and skill sets that complement and challenge each other — well done! That said, it’s a good bet your team comprises members with a mix of various rankings in the “Big Five”…
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March 3, 2015

How To Boost PR With The Right Non-Profit Partner

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties…
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February 27, 2015

5 Ways To A PR-Worthy Company Linkedin Page

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin….
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February 24, 2015

A Public Relations Situation: One In An Occasional Series

by: in: Crenshaw Communications, PR Fish Bowl, public relations

We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews…
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February 13, 2015

6 Ways To Lose A PR Date

by: in: Crenshaw Communications, PR Fish Bowl

With Valentine’s Day upon us, we hope you’ve found just the right gift for your favorite PR agency person. But in case you’re still figuring out the quirks and preferences of the PR pro in your life, we have some advice. On a date with a PR professional, avoid these six surefire ways to make him or…
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February 10, 2015

5 Things To Look For In A Blogger Relationship

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers…
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February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of  working with Paula Rizzo, Emmy Award-winning senior…
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February 3, 2015

7 Ways Twitter Still Matters For PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Twitter is coming up on 9 years old — practically “vintage” in social media terms! — yet it’s still relevant for PR agency pros and communications people.  Just consider the Super Bowl: with a record-breaking 24.8 million tweets during the broadcast, Twitter declared the game was the “most tweeted @Superbowl ever.” Fancy real-time graphics aside, Twitter still…
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January 30, 2015

The Truth About Going From Journalism To PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how…
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January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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January 22, 2015

How To Make Content More Shareable (And PR-Friendly)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared….
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January 16, 2015

Five Ways To Come Up With Great PR Ideas

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider…
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