PR Fish Bowl

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January 14, 2016

PR Themes In The 2015 Oscar Nominations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and…
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January 12, 2016

7 Ways To Help Your Tech PR Agency Succeed

by: in: PR Fish Bowl

If you’ve ever worked with a top technology PR agency, you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there…
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December 30, 2015

Six Things PR Can Learn From “The Big Short”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use….
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December 29, 2015

Startup PR Goals: What Every Young Company Should Know

by: in: PR Fish Bowl
Startup Stock Photos

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and…
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December 9, 2015

A Quick Primer On Measuring PR Outcomes

by: in: PR Fish Bowl

For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and…
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December 3, 2015

Under The Influence: PR And Third-Party Endorsers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand…
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December 1, 2015

How To Drive PR With Long-Form Content

by: in: PR Fish Bowl
LongContentPR

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to…
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November 23, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: PR Fish Bowl

Our  New York PR agency was fortunate enough to be part of the very successful national launch of a new beer this past summer.  This afforded our team the opportunity to cultivate new media relationships all over the country. One that stands out is Marissa Harris, a veteran TV producer with WGN TV News in Chicago…
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November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

by: in: PR Fish Bowl
PRThanksgiving

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s…
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November 12, 2015

5 Trends That Impact Tech PR Today

by: in: PR Fish Bowl

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain…
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November 5, 2015

5 Terrible PR Phrases To Banish From Your Vocabulary

by: in: PR Fish Bowl
5 Terrible PR Phrases To Banish

Public relations work, as with any communications discipline, can unfortunately be plagued by some pretty awful language from time to time. Journalists and authors have editors to stamp out bad word choice, but unless we vigorously police ourselves, even the best PR practitioners can be guilty of using phrases we wish would disappear from the industry’s vocabulary. Here…
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November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations
Vets Day PR Final

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
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October 29, 2015

5 Fun Twitter Campaigns That Drive PR

by: in: PR Fish Bowl
TwitterPR3

Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other influencers. But the longstanding social media platform — Twitter will celebrate its 10th birthday in March! — is also a great way to drive PR buzz for…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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October 20, 2015

How PR Campaigns Are Like Marathon Training

by: in: PR Fish Bowl
LONDON, ENGLAND - APRIL 13:  Natalie Dormer poses with her medal after completing the 2014 London Marathon on April 13, 2014 in London, England.  (Photo by Karwai Tang/Getty Images)

It’s marathon season here in the Northeast, and a New York PR agency can’t help but think about how practicing media and public relations can be like training for a marathon. As a multiple marathon finisher and a lifelong runner, I’ve seen firsthand how simple steps pay off on race day, while also translating into…
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October 13, 2015

Brands With Blogs That PR Loves

by: in: PR Fish Bowl
blogging PR 2

When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight,…
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October 8, 2015

Ways PR Is Not Marketing Or Advertising

by: in: PR Fish Bowl

People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR…
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October 7, 2015

5 Must-Have PR Strategies For Today And Tomorrow

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape,…
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October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations
PR broadcast

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a…
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September 24, 2015

PR Lessons From The Late, Great Yogi Berra

by: in: PR Fish Bowl
PR lessons yogi berra

Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best…
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