PR Fish Bowl

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September 27, 2016

How To Add “Borrowed Interest” To Your PR Campaign

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a…
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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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August 26, 2016

So You’d Like A Job In Public Relations

by: in: Crenshaw Communications, PR Fish Bowl, public relations
job in pr

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran…
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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations
b2spr

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 26, 2016

6 Ways PR Is Using Snapchat

by: in: PR Fish Bowl

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. A favorite among millennials, Snapchat boasts 150 million daily users by…
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July 19, 2016

7 Tips For Curating The Best PR Content

by: in: PR Fish Bowl

It’s no secret content is king when it comes to PR campaigns, but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content…
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July 12, 2016

5 Ways To Keep Your PR Cool

by: in: PR Fish Bowl

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any…
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July 5, 2016

7 Bad PR Habits To Break Right Now

by: in: PR Fish Bowl

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations
timetechpr

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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June 28, 2016

7 Pitching Tips For Better Tech PR

by: in: PR Fish Bowl

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working…
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June 23, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, media relations, PR Fish Bowl

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful answers…
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June 21, 2016

5 Benefits Of Hyperlocal PR

by: in: PR Fish Bowl

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an…
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June 14, 2016

5 Tips For Winning Father’s Day PR

by: in: PR Fish Bowl

Can Father’s Day be a viable opportunity for generating positive PR? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail…
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