PR Fish Bowl



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December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering…
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December 5, 2014

Weatherproof Your PR Programs For 2015

by: in: PR Fish Bowl, public relations

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days, communications professionals can employ some basic steps to prepare for success in the next…
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November 20, 2014

Stories The PR World Can Be Thankful For

by: in: PR Fish Bowl

Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically…
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November 14, 2014

PR Lessons from Taylor Swift

by: in: PR Fish Bowl, public relations

There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop  queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the…
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October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

by: in: PR Fish Bowl, public relations

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York….
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October 24, 2014

The Sprint Vs. Marathon To PR Approach

by: in: PR Fish Bowl

No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon?  (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most…
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October 21, 2014

Four Ways To Make Sure You Meet Your PR Deadlines

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you…
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October 14, 2014

5 Ways To Kill A PR Pitch

by: in: Crenshaw Communications, PR Fish Bowl

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome,…
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September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties….
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