PR Fish Bowl



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April 10, 2014

How Strategic PR Makes A Milestone Work Harder

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in…
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April 3, 2014

Does This PR Firm Make Me Look Fat? How To Know If Your Agency Is Still A Good Fit

by: in: Crenshaw Communications, marketing, PR Fish Bowl, public relations

Is a little voice telling you that you and your current PR agency are suffering from the business equivalent of the seven-year itch? Are you “growing apart”? Could they be “just not that into you,” or vice versa? There are warning signs that it may be time to re-evaluate and get a fresh start with…
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March 28, 2014

Why You Need To Hire A PR Firm Now

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media

Even if your hot ad/tech business isn’t being acquired today for millions of dollars or you aren’t quite ready to launch your latest sure-to-wow consumer product, you may still need to consider professional PR counsel for your company. Here are some good reasons why: You are being left out of a story right now. Without a…
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March 25, 2014

Fresh Search Techniques Will Fill That Tech or B2B PR Position Today

by: in: account management, Crenshaw Communications, media relations, PR Fish Bowl, public relations

Job needs in New York public relations firms can turn on a dime. You land a new tech or B2B project and after the celebrating, you ask who will staff it? Great employees are the lifeblood of any PR staff, agency or in-house. What can you do to ensure you get the most qualified candidates?…
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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March 14, 2014

Put Your Best (PR) Face Forward

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do PR agency pros and their clients have something to learn from Pope Francis on his one-year anniversary? According to veteran papal watcher and professor Father John Wauck, perhaps so. “Francis is…a transparently happy person,” Wauck says. “And it sounds really simplistic, but unfeigned happiness on the part of a public figure is not that common.” Unfeigned…
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March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

At our New York-based public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key…
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February 25, 2014

Convert A PR Project Into Ongoing Business With These Five Tips

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

The good news is after some blood, sweat and tears from the agency team, that tech or consumer PR client you’ve been after has awarded you the business. The bad news? It’s a project, wherein the agency must prove its marketing mettle to be considered for PR agency of record status. What can your brilliant…
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February 14, 2014

Top Tech PR Trends in 2014

by: in: PR Fish Bowl

In tech PR, storylines change quite a bit from year to year. The rapid shifts are inherent to technology, with both products and software evolving swiftly and with frequent changes in direction. So, it can be challenging for PR pros, or companies DIY’ing their PR efforts, to stick their finger in the air to determine…
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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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January 24, 2014

PR for Start-Ups: Avoid These Pitfalls

by: in: Crenshaw Communications, PR Fish Bowl, public relations

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to…
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January 21, 2014

Don’t Leave This Out of Your Strategic Communications Plan

by: in: Crenshaw Communications, crisis management, PR Fish Bowl, public relations, reputation

When approaching a client PR proposal or strategic communications plan, it’s easy to get lost in the excitement of insightful strategies and creative tactics. But it’s also important to prepare prospects or current clients for any downside risk. In the era of instant communication and real-time social media response, it’s best to put plans in…
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January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR…
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January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

by: in: Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks….
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