PR Fish Bowl


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May 10, 2016

7 Keys To Using Surveys For PR

by: in: PR Fish Bowl

In public relations, as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done well,…
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May 6, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, PR Fish Bowl
agataPR

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange, an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was…
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May 3, 2016

Clever PR Ideas For Mother’s Day

by: in: PR Fish Bowl
MothersDayPR

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns, it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win…
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April 28, 2016

5 Tips For PR Pros Too Busy To Write

by: in: PR Fish Bowl
pr writing

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning! Clearly it can be challenging to…
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April 26, 2016

What PR Can Do – And What It Can’t

by: in: Crenshaw Communications, Crenshaw Communications, PR Fish Bowl, public relations
prwhiteboarding

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team…
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April 21, 2016

Shooting Down Misconceptions About B2B PR

by: in: PR Fish Bowl

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold…
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April 14, 2016

8 Podcasts PR People Should Know

by: in: PR Fish Bowl
PR podcasts

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how…
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April 12, 2016

How PR Can Treat Every Company Like a Start-Up

by: in: Crenshaw Communications, PR Fish Bowl, public relations
How PR Can

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have…
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April 7, 2016

Want To Work In PR? Take This Quiz

by: in: PR Fish Bowl
PRWorkQuiz

If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe…
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March 31, 2016

5 Things PR Can Learn From College Admissions

by: in: PR Fish Bowl

It’s college admissions season, and there are surprisingly many parallels between public relations work and the process of gaining acceptance to the school of your choice. For all who’ve been through it, or have accompanied family members, it can be a trying, angst-ridden time, but there’s much to be learned. Here are five things PR practitioners can…
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March 24, 2016

5 Things PR People Do In Spring

by: in: PR Fish Bowl
PR Spring

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate angles about celebrating, gifting, feasting, and making resolutions. Now that winter is receding in the Northeast, we’re seeing people flock to spring-like activities, and PR people…
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March 22, 2016

3 Ways PR Can Leverage A Comments Section

by: in: Crenshaw Communications, media relations, PR Fish Bowl, social media
pr comments

As anyone in PR today knows, an article’s comments section can be as revealing as the piece itself. Online comments are so fascinating that there’s even a book about the topic (Reading The Comments.) Yet anonymous comments can be controversial due to the negative conversations they may spark, prompting many publications to limit or do…
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March 17, 2016

3 Tech Trends PR Should Care About

by: in: PR Fish Bowl
techtrendsPR

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. New apps for…
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March 3, 2016

A PR Quiz: Who Said It?

by: in: PR Fish Bowl

How well do you think you know the field of public relations? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s…
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March 1, 2016

5 PR Benefits of Working with Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized
PR Benefits Bloggers

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly…
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February 25, 2016

7 Ways To Spark Creative PR Ideas

by: in: Crenshaw Communications, PR Fish Bowl
PR Ideas

When it comes to generating ideas for public relations programs, where does inspiration come from? It strikes like a muse, or lightning from the sky, right? Hardly. As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came…
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February 18, 2016

6 PR-Friendly Traits Of Successful Startups

by: in: PR Fish Bowl

When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies. As natural storytellers, we’re always looking for the compelling narratives that tie to broader themes, and when it comes to tech companies, these traits tend to make themselves clear. Here are the PR-friendly…
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February 9, 2016

SWAK: PR Valentines For 2016

by: in: PR Fish Bowl
PR Valentines

Public relations work can sometimes be a thankless task, but occasionally PR pros receive “valentines” of sorts. Like the ideal client, or the story that just keeps getting better and better, the approach of Valentine’s Day is the perfect time to chronicle our favorite gifts. Here are just a few PR valentines that make us feel…
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February 4, 2016

6 Tips For Picking The Right PR Firm For You

by: in: PR Fish Bowl
PR Firm For You

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your…
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February 2, 2016

PR Predictions For This Year’s Super Bowl Matchup

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark. Cam Newton, the 26-year-old wunderkind for the Carolina Panthers in only its second Super Bowl outing will be up against beloved veteran Peyton Manning,…
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