PR Fish Bowl

0
September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to…
Read more




0
September 3, 2015

5 Post-Summer Tips To Get Your PR Team In Gear

by: in: PR Fish Bowl

PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a…
Read more


0
September 1, 2015

5 Secrets To Getting PR For Labor Day

by: in: PR Fish Bowl

Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls…
Read more


0
August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less…
Read more


0
August 21, 2015

5 Habits All PR People Must Break

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to…
Read more


2
August 18, 2015

5 Habits Of Highly Effective PR Managers

by: in: PR Fish Bowl, public relations

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in…
Read more


0
August 13, 2015

Top 6 Apps To Stay On Top Of PR Trends

by: in: PR Fish Bowl

PR professionals tend to be early adopters and tech savvy, which is why we like helpful apps. Much of our work requires us to stay on top of the latest trends and news, both within PR and our clients’ various industries. What’s happening in the news can offer great opportunities to piggyback and pitch stories….
Read more


0
August 12, 2015

Hiring A PR Agency? 5 Dos And Don’ts

by: in: PR Fish Bowl

If your company or brand is ready to create a Request for Proposal to bring on a PR agency, it’s an exciting time. It means the business is growing, or is on the cusp of a new direction. While some relish the prospect of an agency search, it’s always time-consuming and can have pitfalls. Make the…
Read more


0
August 6, 2015

Staying Cool Under PR Pressure

by: in: PR Fish Bowl

When you work for a PR agency in New York, things can heat up even when it’s not the thick of summer. Whether you’re at an agency, in-house, or working with a PR firm, the business tends to put the pressure on. How to beat the heat: Tips for staying cool when the pressure is high. …
Read more



0
July 30, 2015

5 Brands With Great PR On Instagram

by: in: PR Fish Bowl

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So…
Read more



0
July 23, 2015

In Tech PR, Women Buck The Trend

by: in: PR Fish Bowl

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech…
Read more



0
July 16, 2015

How Marketing And Advertising Can Inform PR

by: in: PR Fish Bowl

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and…
Read more





0
June 29, 2015

PR Campaigns Pop On Independence Day

by: in: PR Fish Bowl, public relations

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are…
Read more




0
June 18, 2015

5 Hidden Island Vacation Spots That Need PR

by: in: PR Fish Bowl, public relations

Smart PR can turn a little known vacation spot into a must-add to the traveler’s bucket list. Apple Vacations launched its travel packages to Cuba this week, and Cuba is a country that needs some PR among Americans vacationers. In the tourism industry, where awareness and appeal correlates with dollars, PR has the ability to…
Read more


0
June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR…
Read more





0
June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
Read more


0
May 29, 2015

Five Ways To Ace A PR Presentation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have…
Read more