PR Fish Bowl

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November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

by: in: PR Fish Bowl

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s…
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November 12, 2015

5 Trends That Impact Tech PR Today

by: in: PR Fish Bowl

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain…
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November 5, 2015

5 Terrible PR Phrases To Banish From Your Vocabulary

by: in: PR Fish Bowl

Public relations work, as with any communications discipline, can unfortunately be plagued by some pretty awful language from time to time. Journalists and authors have editors to stamp out bad word choice, but unless we vigorously police ourselves, even the best PR practitioners can be guilty of using phrases we wish would disappear from the industry’s vocabulary. Here…
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November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
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October 29, 2015

5 Fun Twitter Campaigns That Drive PR

by: in: PR Fish Bowl

Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other influencers. But the longstanding social media platform — Twitter will celebrate its 10th birthday in March! — is also a great way to drive PR buzz for…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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October 20, 2015

How PR Campaigns Are Like Marathon Training

by: in: PR Fish Bowl

It’s marathon season here in the Northeast, and a New York PR agency can’t help but think about how practicing media and public relations can be like training for a marathon. As a multiple marathon finisher and a lifelong runner, I’ve seen firsthand how simple steps pay off on race day, while also translating into…
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October 13, 2015

Brands With Blogs That PR Loves

by: in: PR Fish Bowl

When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight,…
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October 8, 2015

Ways PR Is Not Marketing Or Advertising

by: in: PR Fish Bowl

People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR…
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October 7, 2015

5 Must-Have PR Strategies For Today And Tomorrow

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Top PR professionals are always sharpening their B2B or B2C PR skills, whether it’s developing messaging, creative program ideas, or specific tactics for earning media coverage. Creating owned and paid content that works to engage customers and meet business goals is now also an important part of the PR team’s objectives. So, in this evolving landscape,…
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October 1, 2015

PR And The 6 Signs Of A Successful Broadcast Placement

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

For top PR teams working on B2B or B2C campaigns, it’s hard to dispute the power of a broadcast placement for driving web activity or even foot traffic. When planning a broadcast campaign, first ask yourself what you’re trying to achieve – specific goals such as site visits or downloads, or broader general awareness of a…
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September 24, 2015

PR Lessons From The Late, Great Yogi Berra

by: in: PR Fish Bowl

Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best…
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September 15, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

One of the joys of working in a top PR agency is getting to know rising stars in both traditional and digital media. One of those digital media standouts is Sarah Stiefvater, Associate Editor, women’s lifestyle site, PureWow. Below, Sarah discusses some of the best ways to build and foster a good PR/journalist relationship including how to…
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September 3, 2015

5 Post-Summer Tips To Get Your PR Team In Gear

by: in: PR Fish Bowl

PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a…
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September 1, 2015

5 Secrets To Getting PR For Labor Day

by: in: PR Fish Bowl

Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls…
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August 24, 2015

Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less…
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August 21, 2015

5 Habits All PR People Must Break

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to…
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August 18, 2015

5 Habits Of Highly Effective PR Managers

by: in: PR Fish Bowl, public relations

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in…
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August 13, 2015

Top 6 Apps To Stay On Top Of PR Trends

by: in: PR Fish Bowl

PR professionals tend to be early adopters and tech savvy, which is why we like helpful apps. Much of our work requires us to stay on top of the latest trends and news, both within PR and our clients’ various industries. What’s happening in the news can offer great opportunities to piggyback and pitch stories….
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August 12, 2015

Hiring A PR Agency? 5 Dos And Don’ts

by: in: PR Fish Bowl

If your company or brand is ready to create a Request for Proposal to bring on a PR agency, it’s an exciting time. It means the business is growing, or is on the cusp of a new direction. While some relish the prospect of an agency search, it’s always time-consuming and can have pitfalls. Make the…
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August 6, 2015

Staying Cool Under PR Pressure

by: in: PR Fish Bowl

When you work for a PR agency in New York, things can heat up even when it’s not the thick of summer. Whether you’re at an agency, in-house, or working with a PR firm, the business tends to put the pressure on. How to beat the heat: Tips for staying cool when the pressure is high. …
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