PR Fish Bowl

0
July 30, 2015

5 Brands With Great PR On Instagram

by: in: PR Fish Bowl

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So…
Read more



0
July 23, 2015

In Tech PR, Women Buck The Trend

by: in: PR Fish Bowl

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech…
Read more



0
July 16, 2015

How Marketing And Advertising Can Inform PR

by: in: PR Fish Bowl

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and…
Read more





0
June 29, 2015

PR Campaigns Pop On Independence Day

by: in: PR Fish Bowl, public relations

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are…
Read more




0
June 18, 2015

5 Hidden Island Vacation Spots That Need PR

by: in: PR Fish Bowl, public relations

Smart PR can turn a little known vacation spot into a must-add to the traveler’s bucket list. Apple Vacations launched its travel packages to Cuba this week, and Cuba is a country that needs some PR among Americans vacationers. In the tourism industry, where awareness and appeal correlates with dollars, PR has the ability to…
Read more


0
June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR…
Read more





0
June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
Read more


0
May 29, 2015

Five Ways To Ace A PR Presentation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have…
Read more


0
May 27, 2015

Five Books That’ll Change The Way You View PR

by: in: PR Fish Bowl

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
Read more


1
May 21, 2015

Top Tips For A Successful PR Media Tour

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you…
Read more






0
May 5, 2015

Decoding Tech PR Jargon

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but…
Read more



0
April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
Read more



0
April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
Read more


0
April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
Read more