public relations

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August 28, 2014

Five Ways To Get Great PR With Specialist Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it…
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August 18, 2014

Making PR A Priority In The C-Suite

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the…
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July 24, 2014

How To Broker A Successful PR Partnership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary…
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July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus…
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July 1, 2014

PR Pros: How Thinking Like a Pre-Schooler Can Give You Some Fresh Perspective

by: in: Crenshaw Communications, PR Fish Bowl, public relations

 A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems…
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June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject…
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May 27, 2014

Five Steps To Mastering Media Training For B2B And B2C PR Clients

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Providing customized media training offers one of the best opportunities for a PR firm to impact client communications performance while also strengthening the client-agency relationship. The agency team can also come away with a deeper understanding of the client key messages, mission and goals, making for more successful media outcomes. Want to do media training…
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May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices.  Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview…
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May 5, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

It’s every intrepid PR practitioner’s dream to get inside the brain of a working journalist and see what makes them tick. In an effort to get there, we are inaugurating a regular feature called “A Journalist’s View: 3 Questions From A PR Pro.” Our first journalist is Lisa Collier Cool, a bestselling author, award-winning health…
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April 27, 2014

The Art and Science Of A PR Plan

by: in: Crenshaw Communications, leadership, PR Fish Bowl, public relations

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and…
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