public relations

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January 30, 2015

The Truth About Going From Journalism To PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how…
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January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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January 22, 2015

How To Make Content More Shareable (And PR Friendly)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared….
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January 16, 2015

Five Ways To Come Up With Great PR Ideas

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider…
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January 13, 2015

Five Influential Thought Leaders In 2014

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR industry doesn’t give an award for “Thought Leader of the Year,” but perhaps it should. Company execs (or their PR reps) who’ve done a masterful job at expressing important ideas and exerting positive influence ought to be recognized, particularly if the individual used traditional and digital media to change opinions or spur others…
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December 23, 2014

Five Tips For Media Relations Success In Healthcare PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When it comes to medical and healthcare PR, standard best practices apply, but there are some industry-specific guidelines to follow to ensure successful outcomes. We recently attended a “Meet the Media” event hosted by the Healthcare Public Relations and Marketing Society of Greater New York, which included a panel of health care reporters and editors offering…
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December 5, 2014

Weatherproof Your PR Programs For 2015

by: in: PR Fish Bowl, public relations

It’s getting cold out there, and the approach of colder months is a great time to shore up your PR programs for the months ahead. Just as you’d weatherproof your home to prepare for the long season of colder, darker days, communications professionals can employ some basic steps to prepare for success in the next…
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November 14, 2014

PR Lessons from Taylor Swift

by: in: PR Fish Bowl, public relations

There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop  queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the…
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October 30, 2014

Our Favorite PR Horror Stories (And Lessons)

by: in: PR Fish Bowl, public relations

Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York….
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September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties….
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