public relations


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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations
b2spr

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations
timetechpr

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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April 12, 2016

How PR Can Treat Every Company Like a Start-Up

by: in: Crenshaw Communications, PR Fish Bowl, public relations
How PR Can

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have…
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March 1, 2016

5 PR Benefits of Working with Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized
PR Benefits Bloggers

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly…
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January 14, 2016

PR Themes In The 2015 Oscar Nominations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and…
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