public relations





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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations
b2spr

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations
timetechpr

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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April 12, 2016

How PR Can Treat Every Company Like a Start-Up

by: in: Crenshaw Communications, PR Fish Bowl, public relations
How PR Can

Once an established company decides to engage in public relations activities, the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” Re-examine the mission. We have…
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March 1, 2016

5 PR Benefits of Working with Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized
PR Benefits Bloggers

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly…
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January 14, 2016

PR Themes In The 2015 Oscar Nominations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re a seasoned PR pro or fresh-faced intern, you can read more into the annual Oscar nominations than just pop culture effluvia. The nominations often reflect deeper societal themes with relevance to PR and communications. Here are some examples. “Hijacking” social issues is always a plus. Two of the top contenders for best picture, “Spotlight” and…
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November 3, 2015

Secrets To A Successful Veterans Day PR Campaign

by: in: PR Fish Bowl, public relations, public relations
Vets Day PR Final

As a public relations opportunity, Veterans Day offers a legitimate news hook, yet a campaign or pitch built around the occasion can be tricky. Certainly, it’s not to be confused with last week’s “National Cat Day” or the upcoming “National Square Dance Day” — celebrations that beg for B2B and B2C PR teams to newsjack them with crazy,…
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October 27, 2015

B2B PR: It Doesn’t Mean “Boring To Boring”

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For top PR agencies tackling B2B work, this quote from strategist Valeria Maltoni seems apt: “Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” And, it’s true, B2B doesn’t mean boring to boring! Here are some ways we enliven our B2B brand work. Look for pop…
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