POP!TECH CONFERENCE CAPTURES ONLINE BUZZ

In a quaint seaside town in Maine each year, more than 300 thought leaders and creative minds gather for three days to spark an ongoing conversation about science, technology, and the future of ideas. Part of Pop!Tech’s magic is its location, yet it also limits its attendance. We extended this one-of-a-kind global event through targeted support for key sponsors and high-level business and tech media placement.  An equal effort was made towards digital media with an unprecedented outreach to influential bloggers, the creation of an on-site bloggers’ lounge under the main stage, and a move to leverage relationships with online reporters, websites, and communities. The result? A resounding impact online and within the blogosphere about big ideas for a better world.