CALL2RECYCLE: ANSWERING A RECYCLING CALL 2 ACTION

Ten years ago, the battery industry turned to us to create a compelling call-to-action around its nationwide, industry-funded program to collect and recycle used batteries and cell phones. Recently, we helped refresh and expand the Call2Recycle program by teaming with influential figure Danny Seo, “the ecostylist to the stars.” As the author of several books and the host of a weekly Sirius Radio show, Danny has helped extend the industry’s recycling message to fashion, lifestyle, and youth media. Recharging the program, we have helped Call2Recycle gain consistent and ongoing exposure in top-teir national outlets ranging from the CBS Early Show, Live! with Regis and Kelly, and ELLE magazine to the Associated Press and USA Today.