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	<description>Creative public relations for the digital age.</description>
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		<title>7 (More) Myths About PR And Publicity</title>
		<description><![CDATA[Defining PR has always been a challenge, even to those of us who work in it. Just ask the Public Relations Society of America, which is concluding a lengthy search for the perfect &#8220;modern definition&#8221; of what we do. Like many professions, it&#8217;s changed, grown, and become far more specialized in recent years. But myths [...]]]></description>
		<link>http://crenshawcomm.com/7-more-myths-about-pr-and-publicity/</link>
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		<title>Tuesday Tips: Most Apt Apps</title>
		<description><![CDATA[The best part about a smartphone, for me, is apps.  Creativity, productivity, entertainment: they fill a variety of roles.  For the latest in app news, check out Mashable’s App round-ups, Top 25 lists, and the recommendations of friends and colleagues. Here are some that I currently can’t live without: If you enjoy photography, there are [...]]]></description>
		<link>http://crenshawcomm.com/tuesday-tips-most-apt-apps/</link>
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		<title>TGIF: Unwinding for the Long Weekend</title>
		<description><![CDATA[If you are planning to rest and de-stress over this long weekend, why not make it a goal to catch up on all the good entertainment you might have missed working long hours at a busy job like public relations! Here is our list of media musts to savor and enjoy over the next three [...]]]></description>
		<link>http://crenshawcomm.com/tgif-unwinding-for-the-long-weekend/</link>
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		<title>Goldman Sachs CEO Embraces Marriage Equality: A Good PR Move?</title>
		<description><![CDATA[The Human Rights Campaign&#8217;s push for marriage equality follows the PR-savvy methods of similar campaigns, like the It Gets Better project. Boldfaced names from politics, sports, and entertainment star in video testimonials to express support for the right to marry, regardless of gender. The latest videos feature Anna Wintour, the Reverend Al Sharpton, and Lloyd Blankfein. That&#8217;s [...]]]></description>
		<link>http://crenshawcomm.com/goldman-sachs-ceo-embraces-marriage-equality-a-good-pr-move/</link>
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		<title>Tuesday Tips: A Coworker Valentine</title>
		<description><![CDATA[Rose are red Violets are blue It&#8217;s Valentine&#8217;s Day PR pros So what should we do? &#160; Our clients are pleased We&#8217;ve checked all our clips It&#8217;s time to focus on us So here are some tips &#160; They are for you to enjoy And they are lighthearted So put down your phone And PR [...]]]></description>
		<link>http://crenshawcomm.com/tuesday-tips-a-coworker-valentine/</link>
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		<title>TGIF: @#$% That Clients Say</title>
		<description><![CDATA[This week New York Magazine reported on the “most- and least-critically acclaimed “@#$% People Say” videos on YouTube.  Apparently, the category for things that “girls” say has the highest number of “likes.” Well, if you’re in the PR industry, I think you might find some of the choice comments made by your clients would earn [...]]]></description>
		<link>http://crenshawcomm.com/that-clients-say/</link>
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		<title>How To Recharge Your (Client) Relationship</title>
		<description><![CDATA[If agency searches are a lot like dating, then long-term client relationships can be a little like marriage. The best are based on mutual trust and transparency, with some occasional renegotiation along the way. But what if the relationship has gotten a little&#8230; humdrum? Worse, you&#8217;re taking each other for granted (which may be fine [...]]]></description>
		<link>http://crenshawcomm.com/how-to-recharge-your-client-relationship/</link>
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		<title>Tuesday Tips: Social Media &#8220;Must-Haves&#8221; For 2012</title>
		<description><![CDATA[By now, it’s no surprise that social media is where the action is happening in the PR world.  Clients have Twitter, Facebook, and Tumblr pages; they check in on Foursquare at events and often have product demos on YouTube. While all this social interaction is important, it’s how you use these services that determines how [...]]]></description>
		<link>http://crenshawcomm.com/tuesday-tips-social-media-must-haves-for-2012/</link>
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		<title>Can Komen Recover From Its PR Disaster?</title>
		<description><![CDATA[Susan G. Komen For the Cure, the force behind the ubiquitous pink breast-cancer ribbon, had a lot of people seeing red this week. After withering social criticism and fierce pressure from influentials, Komen reversed its controversial decision to defund Planned Parenthood. But a formidable symbol of grassroots activism built over 30 years has taken a [...]]]></description>
		<link>http://crenshawcomm.com/pr-lessons-from-the-komen-brand-crisis/</link>
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		<title>TGIF: What The NFL Can Teach PR Pros</title>
		<description><![CDATA[The Super Bowl is this Sunday, and football is on everyone’s mind.  Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend.  Sports can teach us a lot about life in the PR world.  Here are just a few of the reasons [...]]]></description>
		<link>http://crenshawcomm.com/tgif-what-the-nfl-can-teach-pr-pros/</link>
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