B2B Communications & Professional Services PR
B2B Marketing and PR Strategies That Change Perception and Trigger Action
B2B and professional services public relations have been dramatically changed and even revitalized by the growth of social media and content sharing. Media placements and bylined articles or customer testimonials are now just a starting point when it comes to B2B PR and marketing. Crenshaw Communications offers strong expertise and deep experience in business-to-business PR and professional services, and we are fluent in both traditional PR tactics and techniques as well as digital and social strategies for reaching influencers and building the top of the funnel.
Our Approach to B2B PR
There are more opportunities than ever before to integrate B2B marketing strategies with PR and earned media efforts. Our most successful PR campaigns for B2B service providers involve high-quality content creation and content marketing, a robust social media component, and strategically designed tactics that drive executive visibility, like bylined articles, customer testimonials, and speaking opportunities.
Our experience has shown that a thoughtful blog or content marketing program for C-level executives is a powerful way to generate positive visibility and position senior management as the “go-to” resources in a given industry. A business book, when well written and properly promoted, is also an excellent marketing tool; it creates differentiation, fosters category leadership, and establishes authority.
Unlike consumer-directed PR programs, B2B PR focuses on a narrow professional universe of media outlets and requires strong industry knowledge, greater frequency for earned media placement, and depth of content. In our view, effective B2B PR is enabled by specialized writing skills, creativity, precise planning and great media contacts. At Crenshaw Communications, we combine all of those elements to develop and execute B2B PR programs that drive visibility, confer authority, and support business results.
For more information about our B2B services, contact us.