Retail and Ecommerce

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B2C Public Relations for Retail and E-Tail | Ecommerce PR

Crenshaw Communications is one of very few New York-based PR agencies with a great depth of experience in retail and e-commerce public relations for consumer and business products. We are responsible for many high-profile and award-winning campaigns for retail brands and partners for some of the biggest players in brick-and-mortar retail as well as e-commerce.

Breakthrough B2C PR

Given the cluttered market for products available via e-commerce, a good consumer product public relations program is a cost-effective way to drive brand visibility and a strong companion practice to SEO and affiliate marketing. A well-crafted B2C PR program ensures that category editors and bloggers are aware of new products and interview opportunities. Every program we create is designed to drive visibility, credibility (through third-party mentions and endorsements), and, most important of all, consumer preference.

At Crenshaw communications, we specialize in consumer-directed campaigns that generate that all-important visibility and that help drive incremental traffic to e-commerce sites. Our experience includes success for e-commerce brands in key consumer product sectors like food and beverage, technology products and gadgets, art, collectibles, and diet/health products and services.

B2C PR Is A Growth Engine For Consumer Brands

Today’s media environment is competitive, so reaching the right consumer requires a blend of agility, creativity and media savvy. Our clients in the B2C category benefit from our access and skill at packaging a consumer story to land the features, gift roundups, and interviews that drive visibility and support sales for consumer products in a wide range of industries. In addition, we are skilled in developing social media programs and promotions that leverage peer influence, online reviews, and digital promotions to drive product purchase online. Please contact us for more information.