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February 24, 2015

Oscar Office Pool: And the winner is…

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As PR trend spotters and pop culture prognosticators, of course we couldn’t resist participating in the Oscar office pool organized by our office neighbors and fellow silver screen-loving colleagues. It should come as no surprise the winner was our own Nick, whose PR repertoire includes working with one of the most successful big data crunchers in the…
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February 19, 2015

Our CEO on A-Rod in Daily News

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A-Rod must’ve missed our previous post about how to make a home run of an apology. If he had, he might have known not to focus on himself more than the fans, or to come across as “defensive or self-pitying.” Our founder and CEO Dorothy Crenshaw was one of the communications experts discussing the A-Rod…
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February 13, 2015

Space.com Editor is bullish on Elon Musk’s SpaceX

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“Space is a very unforgiving business,” Space.com editor Tariq Malik tells Stuart Varney on Fox Business in this segment we secured for our client Purch, the media company which owns Space.com. Still, asked by Varney if he would be a space tourist one day, Malik said “safety assured, I would love to see Earth from…
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February 2, 2015

More Television Exposure for Our Client ZetrOZ

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This tough guy — trainer to professional athletes and celebrities — uses our client’s cutting edge wearable ultrasound technology for pain relief, known as SAM. Developed by our client, ZetrOZ, the FDA-approved device is getting lots of (worthwhile) attention! Many thanks to Dave “Scooter” Honig, at his Port Washington studio, and physical therapist Kathy Maddalone,…
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January 30, 2015

The Story of Ballantine IPA: A Piece of Craft Beer History

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We’ve been working for some time on the rollout of Ballantine IPA, and this gorgeous new video — about the history of the historically significant IPA, and its roots in Newark, NJ — is finally live, we’re proud to say. Enjoy the story, and don’t forget to share with friends and beer aficionados!  


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January 28, 2015

“Netflix of Magazines” Starts Out Strong

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A new product launch is always an exciting time for PR. All the more when the product is as cool as one of our client’s new offerings, Magzter Gold, an app-based magazine service that gives subscribers access to thousands of titles for a low monthly fee. Our PR support for the roll out earned favorable…
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December 23, 2014

What’s Keeping Us Entertained Over The Holidays

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The holidays are finally here, and our New York PR agency staff is like any other office in that we can’t wait to kick back and catch up on some of our favorite reading, watching, and listening. Our team favors streaming and archived content (which works well with the busy PR professional lifestyle, of course),…
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December 16, 2014

Retale Sweetens The Season

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Retale transforms the printed marketing circular into an easy-to-use smartphone app, helping retailers stay relevant and drive traffic in a thoroughly modern way. Our team’s hard work helped position it as one of the “top 4 shopping apps that will save you money,” as ranked by the Associated Press recently. A well deserved distinction for a…
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December 12, 2014

Putting A Good “Spin” On The Holidays…

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Oh, the company holiday party! Depending on where you work, it can mean either awkward moments or the one chance to let loose during the year (or maybe a little bit of both). At Crenshaw this year, we went with something different, holding the annual holiday party at Spin New York, the establishment owned by…
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December 8, 2014

PR Lessons With HPRMS

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We dropped by a panel discussion last week hosted by the Healthcare Public Relations and Marketing Society of Greater New York, and came back with a slew of helpful tips on improving our health PR pitches. The morning discussion featured healthcare journalists from Crain’s New York, the Daily News, CBS, and Capital New York sharing…
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