ImPRessions

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January 5, 2017

The Top PR Trends For 2017

by: in: Crenshaw Communications, imPRessions, marketing

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to…
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November 16, 2016

How PR And Content Marketing Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over…
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November 5, 2016

Six Ways To “Hack” Your PR Program

by: in: Crenshaw Communications, imPRessions, public relations

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our…
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October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

by: in: imPRessions

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails…
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October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

by: in: Crenshaw Communications, imPRessions, public relations

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more…
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