PR Fish Bowl

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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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August 26, 2016

So You’d Like A Job In Public Relations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran…
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