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March 7, 2012

What’s In A (Brand) Nickname?

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, public relations, reputation

Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and…
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