o.b.

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March 12, 2012

PR Disaster Averted: 7 Cases of Good Crisis Management

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

PR agency pundits and brand watchers love to create “best and worst” lists around marketing and communications developments.  The emphasis usually falls on the “worsts” – like the most badly handled crisis situations, mangled cover-ups, or PR stunts that backfired. It’s easy to criticize, but what about giving credit for crises averted or PR battles…
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December 6, 2011

o.b.’s Apology PR Campaign Is Pitch-Perfect

by: in: Crenshaw Communications, imPRessions, public relations

  Maybe it should have known better than to tangle with women at, well, a certain time of the month. After J&J began to discontinue its o.b. Ultra line of tampons, its loyal users felt betrayed. The brand was smacked with  infuriated customer comments, “girlcott” threats, an online petition and general user crankiness. But instead of…
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