PR




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November 23, 2016

PR Looks At Content Trends For 2017

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be…
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November 16, 2016

How PR And Content Marketing Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over…
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November 5, 2016

Six Ways To “Hack” Your PR Program

by: in: Crenshaw Communications, imPRessions, public relations

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our…
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October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

by: in: imPRessions

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails…
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October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

by: in: Crenshaw Communications, imPRessions, public relations

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more…
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October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

by: in: Crenshaw Communications, imPRessions, public relations

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on…
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October 11, 2016

Bisquick’s Flapjack Flap? Public Relations Weighs In

by: in: Crenshaw Communications, PR Fish Bowl, public relations

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious…
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October 7, 2016

Want To Tell Your Story? Tell Your Public Relations Firm

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. Yet we’re…
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September 28, 2016

What PR Can Learn From The 2016 Election

by: in: Crenshaw Communications, imPRessions

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and social…
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September 22, 2016

PR Advice For CEOs Under Fire

by: in: Crenshaw Communications, imPRessions

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the…
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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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