PR


0
December 17, 2014

Five Cases Of Top PR Crisis Management In 2014

by: in: Crenshaw Communications, crisis management, imPRessions

It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice.  Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so…
Read more


0
December 11, 2014

What PR People Can Learn From “Serial”

by: in: Crenshaw Communications, imPRessions, public relations

PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about…
Read more





0
November 25, 2014

8 Sins Committed In The Name Of Good PR

by: in: Crenshaw Communications, imPRessions, public relations

ProPublica’s recent expose of The American Red Cross contained a colorful and symbolic detail that made PR agencies and their corporate communications counterparts cringe. The article reports that the organization drove around nearly-empty trucks in the wake of Hurricane Sandy “to be seen,” to give the impression that it was delivering aid when in fact…
Read more


1
November 18, 2014

Is Anything Ever Really Off The Record?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been…
Read more





0
November 11, 2014

Does Everyone Deserve PR Agency Representation?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises interesting questions for PR agency professionals. The controversy is smaller than, say, Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement with ALEC, which bubbled…
Read more





0
October 24, 2014

Why PR Should Rethink Social Influence

by: in: communications, Crenshaw Communications, imPRessions

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about…
Read more


0
October 20, 2014

PR Learnings From The Ebola Crisis

by: in: Crenshaw Communications, imPRessions

The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of…
Read more


0
October 15, 2014

What Apple Knows About Great Tech PR

by: in: Crenshaw Communications, imPRessions

As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and…
Read more


0
October 14, 2014

5 Ways To Kill A PR Pitch

by: in: Crenshaw Communications, PR Fish Bowl

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome,…
Read more




2
October 7, 2014

What PR People Should Know About Advertising Week

by: in: advertising, Crenshaw Communications, imPRessions, public relations

Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer – and in the manner of German compound words, it’s all starting to combine, as in “programmatic premium direct” and “mobile native.” But what can PR professionals learn from the weeklong…
Read more



1
October 2, 2014

Top Five PR Mistakes To Avoid

by: in: Crenshaw Communications, imPRessions

This is not about PR or reputation catastrophes, like the NFL’s fumbled  response to its domestic violence problem, or even Mike Tyson’s recent profanity-laced on-air meltdown. Maybe they don’t grab headlines, but the everyday PR misses are far more likely to result in underperforming campaigns or even the occasional publicity backfire. I’m talking about a…
Read more



1
September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties….
Read more


0
September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

by: in: Crenshaw Communications, imPRessions, public relations, technology

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering….
Read more



0
September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations

For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the…
Read more