PR

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September 1, 2015

5 Secrets To Getting PR For Labor Day

by: in: PR Fish Bowl
LaborDayPRtext

Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls…
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August 21, 2015

5 Habits All PR People Must Break

by: in: Crenshaw Communications, PR Fish Bowl, public relations
BreakHabits

PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to…
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August 18, 2015

5 Habits Of Highly Effective PR Managers

by: in: PR Fish Bowl, public relations
Habits PR People

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in…
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August 13, 2015

Top 6 Apps To Stay On Top Of PR Trends

by: in: PR Fish Bowl
PR Apps

PR professionals tend to be early adopters and tech savvy, which is why we like helpful apps. Much of our work requires us to stay on top of the latest trends and news, both within PR and our clients’ various industries. What’s happening in the news can offer great opportunities to piggyback and pitch stories….
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July 30, 2015

5 Brands With Great PR On Instagram

by: in: PR Fish Bowl
PR Instagram_Sonix

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So…
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July 15, 2015

PR Tactics For Business Networking And Personal Branding

by: in: Crenshaw Communications, imPRessions, public relations

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of…
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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a man…
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June 30, 2015

PR Breaks Through At Cannes. Or Not.

by: in: Crenshaw Communications, imPRessions, public relations

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic…
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June 17, 2015

What Journalists Should Know About PR People

by: in: Crenshaw Communications, imPRessions, public relations

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many…
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June 16, 2015

6 PR Lessons From The Olive Garden Food Truck

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Recently the Olive Garden restaurant unveiled an unlikely sampling initiative that PR agency folk will find either cool or cringe-worthy. The often-maligned (but also beloved) Olive Garden sent a food truck into Boston’s North End – a neighborhood synonymous with authentic Italian cuisine. The Boston stop was the latest one in a sampling and PR…
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June 8, 2015

How To Run A PR Agency Search

by: in: Crenshaw Communications, imPRessions, public relations

Lou Hoffman wrote a great post on the “broken” PR agency review process. Certainly the classic client-agency dating ritual could use improvement. The process rewards many skills, from powerpoint graphics to research capabilities, and not all are equally important to a successful PR relationship. Lou’s post makes the often-overlooked point that an agency’s ability to…
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May 29, 2015

Five Ways To Ace A PR Presentation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have…
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May 27, 2015

Five Books That’ll Change The Way You View PR

by: in: PR Fish Bowl
Tablet and books on blue background --- Image by © C.J. Burton/Corbis

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
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May 21, 2015

Top Tips For A Successful PR Media Tour

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management
PR meeting media

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you…
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