PR

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November 18, 2014

Is Anything Ever Really Off The Record?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been…
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November 11, 2014

Does Everyone Deserve PR Agency Representation?

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

Would you serve as PR agency for a sexual predator? What about a celebrity with a reputation crisis? The sexual abuse scandal surrounding CBC radio personality Jian Ghomeshi raises interesting questions for PR agency professionals. The controversy is smaller than, say, Ketchum’s work on behalf of Putin’s Russia, or Edelman’s involvement with ALEC, which bubbled…
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October 24, 2014

Why PR Should Rethink Social Influence

by: in: communications, Crenshaw Communications, imPRessions

What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about…
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October 20, 2014

PR Learnings From The Ebola Crisis

by: in: Crenshaw Communications, imPRessions

The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, aid organizations, and governments. Much of the blame for the sensationalized coverage in this country goes to national media outlets who fanned the flames of…
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October 15, 2014

What Apple Knows About Great Tech PR

by: in: Crenshaw Communications, imPRessions

As both a business and a brand, Apple is frequently invoked as a role model for design, technology innovation, and, yes, public relations and marketing. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and…
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October 14, 2014

5 Ways To Kill A PR Pitch

by: in: Crenshaw Communications, PR Fish Bowl

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome,…
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October 7, 2014

What PR People Should Know About Advertising Week

by: in: advertising, Crenshaw Communications, imPRessions, public relations

Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer – and in the manner of German compound words, it’s all starting to combine, as in “programmatic premium direct” and “mobile native.” But what can PR professionals learn from the weeklong…
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October 2, 2014

Top Five PR Mistakes To Avoid

by: in: Crenshaw Communications, imPRessions

This is not about PR or reputation catastrophes, like the NFL’s fumbled  response to its domestic violence problem, or even Mike Tyson’s recent profanity-laced on-air meltdown. Maybe they don’t grab headlines, but the everyday PR misses are far more likely to result in underperforming campaigns or even the occasional publicity backfire. I’m talking about a…
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September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years ago in her 20s….
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September 25, 2014

Keeping The Technology In Tech (Or Any Other) PR

by: in: Crenshaw Communications, imPRessions, public relations, technology

“Taking the Tech Out of Tech PR” has some useful advice for PR agency professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering….
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September 22, 2014

The NFL’s Black Eye Offers Lesson In Crisis PR

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations

For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the…
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September 15, 2014

Is “Big Data” In PR’s DNA?

by: in: imPRessions

“Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing,…
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September 8, 2014

Exposing Apple’s PR “Secrets”

by: in: communications, Crenshaw Communications, imPRessions, public relations

“Seeing Through The Illusion: Understanding Apple’s Mastery of the Media,” a blog series on 9to5mac.com, has had the tech PR community fairly riveted over the past week. The posts were hyped as pulling back the curtain on the PR and message control machinery behind Apple’s famous “reality distortion field.” The words were coined about Steve…
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September 1, 2014

7 Common PR Storytelling Sins

by: in: Crenshaw Communications, imPRessions, public relations

Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs…
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August 28, 2014

Five Ways To Get Great PR With Specialist Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it…
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August 25, 2014

7 Ways To Get More From Influencer PR And Marketing

by: in: Crenshaw Communications, imPRessions, public relations

A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or explaining a complex issue is a fundamental basis for strategic PR, and it’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR…
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