PR

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April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire in spectacular fashion was as predictable as a New York taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its…
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April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

by: in: communications, Crenshaw Communications, imPRessions, public relations

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to…
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April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

by: in: communications, Crenshaw Communications, imPRessions, public relations

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for…
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April 8, 2014

Public Relations And The Boycott Culture

by: in: communications, Crenshaw Communications, imPRessions, public relations

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of…
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March 31, 2014

Things You Should Never Say To A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

Every public relations agency executive delights in hearing from prospective clients. One of the great things about the business is that you never know which award-winning campaign, career-changing relationship, or high-profile engagement might be just around the corner. But a typical part of the chase is a series of calls or meetings with client prospects…
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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March 16, 2014

Whatever Happened To The Big Technology PR Launch?

by: in: celebrity, imPRessions, leadership, social media

Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Maybe it wasn’t as theatrical as Steve Jobs taking the stage at MacWorld, but it was entertainment, complete with a dramatic unveil, executive presentations, and pretty models who would help…
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February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

by: in: communications, Crenshaw Communications, imPRessions, public relations

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client…
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January 24, 2014

PR for Start-Ups: Avoid These Pitfalls

by: in: Crenshaw Communications, PR Fish Bowl, public relations

For an early-stage company or start-up, a strategic PR campaign can help drive visibility, highlight what makes the company or its products different, and propel the business forward. But while early-stage entrepreneurs and their associates typically value what strategic PR can bring, they are usually wearing many hats, and they don’t always understand how to…
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January 13, 2014

5 Ways To Be A Better PR Employee

by: in: imPRessions

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in…
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January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR…
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January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

by: in: Crenshaw Communications, imPRessions

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days…
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January 6, 2014

At CES 2014, PR Stunts Abound

by: in: Crenshaw Communications, imPRessions, public relations

The Consumer Electronics Show is known for outlandish marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the “world’s first connected…
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December 26, 2013

7 Myths That Undermine Content Marketing Success

by: in: communications, Crenshaw Communications, imPRessions

The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to…
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December 20, 2013

TGIF: “At the End of the Day” PR Pros, Put an End to Cliches!

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

An informal poll shows that the average public relations practitioner can spend up to half their day writing. This includes memos, strategic communications plans, creative PR pitch letters, blogs and press releases. It is a challenge to keep the writing fresh, concise, and interesting! The best writers often accomplish that by avoiding words and phrases…
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