PR


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May 29, 2015

5 Surefire Ways To Ace A PR Presentation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Your PR agency team has made the finals and is invited to present your brilliant campaign recommendations. You’ve succeeded “on paper” and now must bring your strongest talent to seal the deal. Here are some pointers to help ace the process. Know your audience. Learn as much as you can about them ahead of time. Who are the decision-makers? Who might have…
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May 27, 2015

5 Books That’ll Change The Way You View PR

by: in: PR Fish Bowl
Tablet and books on blue background --- Image by © C.J. Burton/Corbis

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
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May 21, 2015

Top Tips For A Successful PR Media Tour

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management
PR meeting media

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you…
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April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
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April 7, 2015

PR, Pizza, And Crisis Management In Indiana

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the…
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March 17, 2015

Mad Men Enters The 70s And PR Looks Back

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the…
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March 4, 2015

Why Do Women At PR Agencies Earn Less?

by: in: Crenshaw Communications, imPRessions, public relations

                              Image by Steve Wilson There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts on average. Among those with less than five years experience, men outearn women…
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March 3, 2015

How To Boost PR With The Right Non-Profit Partner

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties…
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February 25, 2015

What PR People Should Know About Analyst Relations

by: in: Crenshaw Communications, imPRessions

Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles on specific companies and sectors. Cultivating analyst relationships over the long term can…
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February 19, 2015

Can PR Scale?

by: in: Crenshaw Communications, imPRessions, public relations

There’s an interesting question buried at the end of Tom Foremski’s recent  broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond the classic “earned media” outcomes that some feel are outdated. (For…
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February 17, 2015

6 Things Great PR Campaigns Have In Common

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But…
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January 27, 2015

What PR People Know About Content Marketing

by: in: Crenshaw Communications, imPRessions, public relations

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth…
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January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

by: in: Crenshaw Communications, imPRessions, public relations

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must…
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January 5, 2015

12 Ways To Spot A PR Agency Person

by: in: imPRessions, public relations

Professional stereotypes are annoying, as outlined in my post about PR cliches that just won’t die. The tropes of the fast-talking, image-making  press agent or the people-pleasing party girl are ones that most PR consultants reject, yet there are some common ways that PR agency and corporate communicators think. Occupational hazard? Or are certain personality…
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