PR


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September 22, 2016

PR Advice For CEOs Under Fire

by: in: Crenshaw Communications, imPRessions

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the…
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September 20, 2016

When PR Jumps On Breaking News (Brangelina Divorce Edition)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the public relations industry, keeping up with the news is a must. This means hyper-vigilance to alerts about matters from the ultra-serious (terror arrests) to the news that Brad Pitt and Angelina Jolie are divorcing. Obviously, any divorce is sad for the family, and this one is compounded by an avalanche of media coverage….
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 6, 2016

Smart PR-Non-Profit Collaborations

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility…
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September 1, 2016

What PR Can Learn From “The Night Of”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The critically acclaimed HBO crime series, “The Night Of” wrapped up this past week, and there are some lessons for public relations teams. The show pits law enforcement against criminals (or would-be offenders) and the justice system, and there are interesting parallels to the relationships we have representing brands and businesses in public relations. Be…
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August 2, 2016

How PR Gets The Most Out Of Media Spokespersons

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, a less-than-stellar performance as the interviews or resulting stories fell short. Experience working…
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July 13, 2016

Don’t Let Breaking News Steal Your Thunder

by: in: Crenshaw Communications, imPRessions, marketing, public relations

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly…
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June 22, 2016

Will The Election Kill Brand Trump?

by: in: imPRessions

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more…
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June 6, 2016

What Clients Really Want From A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs &…
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May 18, 2016

The Five “Rs” of PR: How PR Can Boost Brand Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program…
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May 10, 2016

When The CEO Takes A Stand

by: in: imPRessions

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schultz is known for his willingness to wade into treacherous waters – from healthcare…
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