PR

0
August 19, 2014

11 Blogging Tips For Busy Perfectionists

by: in: imPRessions

“I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone…
Read more


0
August 18, 2014

Making PR A Priority In The C-Suite

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the…
Read more






0
July 24, 2014

How To Broker A Successful PR Partnership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary…
Read more


0
July 22, 2014

A Journalist’s View: 3 Questions From A PR Pro

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

This week we have a conversation about PR with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus…
Read more


0
July 19, 2014

Is There A Good Way To Break Bad News?

by: in: communications, Crenshaw Communications, imPRessions, leadership, public relations

It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded…
Read more





0
July 9, 2014

Best and Worst in PR Crisis Management 2014

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling…
Read more




0
July 1, 2014

PR Pros: How Thinking Like a Pre-Schooler Can Give You Some Fresh Perspective

by: in: Crenshaw Communications, PR Fish Bowl, public relations

 A recent study found that pre-schoolers actually beat college students when it comes to figuring out how certain gadgets work. This is no surprise to anyone who has seen a young child play with a smartphone, but the type of thinking behind it can help PR practitioners problem-solve differently and perhaps more effectively. It seems…
Read more



0
June 20, 2014

PR Pros: You Can Better Educate Your Clients!

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a  B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and…
Read more


0
June 16, 2014

How Strategic PR Can Support A Successful Exit

by: in: Crenshaw Communications, imPRessions, public relations

Ask any PR or communications professional how to succeed with an investment in strategic public relations, and they will surely ask about goals. The most powerful PR programs are focused on supporting business objectives from product visibility to expansion into new markets. But strategic PR is also valuable for accelerating a business exit – the…
Read more





0
May 22, 2014

A Journalist’s View: Three Questions From A PR Pro

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Here’s another dispatch from our ongoing conversations with top journalists on best media relations practices.  Today we interviewed Mandi Woodruff, who covers personal finance for Yahoo! Finance, having recently moved from a similar position at Business Insider. Mandi shared her insights on PR professionals and the interview process. When a PR person asks for interview…
Read more


0
May 7, 2014

To Be A Better Communicator, Listen

by: in: communications, Crenshaw Communications, imPRessions

One of the overlooked  skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge.  There’s the speed of digital…
Read more


0
April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

by: in: Crenshaw Communications, imPRessions, public relations

The latest Twitter campaign to backfire in spectacular fashion was as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter…
Read more




2
April 16, 2014

7 PR And Media Relations Rules You Might Want To Break

by: in: communications, Crenshaw Communications, imPRessions, public relations

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to…
Read more


5
April 10, 2014

PR Isn’t Dead, But It Should Be Reincarnated

by: in: communications, Crenshaw Communications, imPRessions, public relations

Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for…
Read more


0
April 8, 2014

Public Relations And The Boycott Culture

by: in: communications, Crenshaw Communications, imPRessions, public relations

Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of…
Read more