public relations

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June 28, 2016

7 Pitching Tips For Better Tech PR

by: in: PR Fish Bowl

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working…
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June 23, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, media relations, PR Fish Bowl

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Read on for Ira’s insightful answers…
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June 22, 2016

Will The Election Kill Brand Trump?

by: in: imPRessions

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring? It doesn’t take a political pundit – or public relations expert – to suspect that Trump’s true goal in running for our nation’s highest office is to build up his name in order to license more…
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June 21, 2016

5 Benefits Of Hyperlocal PR

by: in: PR Fish Bowl

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an…
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June 14, 2016

5 Tips For Winning Father’s Day PR

by: in: PR Fish Bowl

Can Father’s Day be a viable opportunity for generating positive PR? If done well, our answer is a resounding yes! There’s no shortage of interest in the holiday: the changing role of dads is becoming evident, and Father’s Day spending is expected to reach a record $14.3 billion in 2016, according to the National Retail…
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June 6, 2016

What Clients Really Want From A PR Agency

by: in: Crenshaw Communications, imPRessions, public relations

What do clients really want from their PR agency? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding, who tapped clients from three notable companies: Scott Williamson, VP Public Affairs &…
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June 2, 2016

8 Things Your Competitors Can Teach You About PR

by: in: PR Fish Bowl

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main rivals are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions…
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May 26, 2016

PR’s Future: What Will The Next 10 Years Bring?

by: in: PR Fish Bowl
PR's Future

It seems there’s no end to the conversation over how public relations will change in the coming years. Predictions, warnings, and optimistic expectations about the future of PR and communications abound. It’s helpful for a PR team to consider what lies ahead, as it helps keep us sharp, adaptable, and in a constant learning mode….
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May 24, 2016

Perfecting Your PR Messaging

by: in: PR Fish Bowl
PR messaging

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. This must hold true whether your team is speaking to…
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May 19, 2016

3 PR Pitfalls To Avoid This Memorial Day

by: in: PR Fish Bowl
PR Mem Day Pitfalls

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should think…
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May 18, 2016

The Five “Rs” of PR: How PR Can Boost Brand Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Although they’re sometimes confused, marketing and public relations are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program…
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May 10, 2016

7 Keys To Using Surveys For PR

by: in: PR Fish Bowl

In public relations, as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. If done well,…
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May 10, 2016

When The CEO Takes A Stand

by: in: imPRessions

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing. Starbucks chief Howard Schultz is known for his willingness to wade into treacherous waters – from healthcare…
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May 6, 2016

A Journalist’s POV: Questions From A PR Team

by: in: Crenshaw Communications, PR Fish Bowl
agataPR

One of the coolest things about working in public relations is forging strong working relationships with press. Recently, we were pleased to begin such a relationship with Modern Marketing Exchange, an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. Editor Agata Smieciuszewski was…
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May 3, 2016

Clever PR Ideas For Mother’s Day

by: in: PR Fish Bowl
MothersDayPR

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns, it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win…
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April 28, 2016

5 Tips For PR Pros Too Busy To Write

by: in: PR Fish Bowl
pr writing

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning! Clearly it can be challenging to…
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April 21, 2016

How To Win A PR War (Hubspot vs Dan Lyons)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Marketing software company Hubspot’s recent struggle with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company  — but it made the rounds in technology circles faster than new malware and probably caused…
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April 21, 2016

Shooting Down Misconceptions About B2B PR

by: in: PR Fish Bowl

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold…
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April 14, 2016

Managing The Risks Of Influencer Marketing

by: in: Crenshaw Communications, imPRessions, public relations

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance.  Lord & Taylor recently settled charges brought by the Federal Trade Commission for…
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April 14, 2016

8 Podcasts PR People Should Know

by: in: PR Fish Bowl
PR podcasts

Public relations pros tend to love podcasts, and we’re no exception! Once an under-the-radar media form that blended the old school (radio) with the new (digital distribution), podcasts have certainly come into their own. We love them for obvious reasons: many are incredibly informative, taking the time to thoroughly explain an important topic, and how…
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April 7, 2016

Want To Work In PR? Take This Quiz

by: in: PR Fish Bowl
PRWorkQuiz

If you have experience working with a PR team, or if you have friends in PR, you might be wondering if public relations is a good career path for you. People work in PR for many different reasons: they love media, they have transitioned from journalism; they simply like to write and be creative.Or maybe…
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