public relations


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May 21, 2015

Top Tips For A Successful PR Media Tour

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management
PR meeting media

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings are still invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you…
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April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
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April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
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April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
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April 7, 2015

Leveraging the PR Potential of Awards

by: in: Crenshaw Communications, PR Fish Bowl

Awards can be a gold mine for public relations professionals to leverage client exposure and boost their reputation. News stories and articles are essential, but they have a shelf life. Awards – independent, third-party validation of excellence – are forever. The application process isn’t always easy. When prestigious awards are up for grabs, count on multitudes…
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February 19, 2015

Can PR Scale?

by: in: Crenshaw Communications, imPRessions, public relations

There’s an interesting question buried at the end of Tom Foremski’s recent  broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond the classic “earned media” outcomes that some feel are outdated. (For…
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February 17, 2015

6 Things Great PR Campaigns Have In Common

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to capturing the attention of journalists, influentials, and prospects, some PR campaigns have more impact than others. What makes the difference? There are countless factors, from the development of the initial strategy, through the details of planning and execution. Every campaign is distinct, of course, and there are no cookie-cutter solutions. But…
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January 30, 2015

The Truth About Going From Journalism To PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Journalists are making the transition to PR in greater numbers than ever before, with many joining PR agencies or taking corporate communications posts. It’s widely accepted that former reporters can be valuable additions to communications teams (some arguments notwithstanding). For PR, it’s important to be able to think like a reporter and to understand how…
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January 27, 2015

What PR People Know About Content Marketing

by: in: Crenshaw Communications, imPRessions, public relations

From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth…
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January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

by: in: Crenshaw Communications, imPRessions, public relations

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must…
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January 5, 2015

12 Ways To Spot A PR Agency Person

by: in: imPRessions, public relations

Professional stereotypes are annoying, as outlined in my post about PR cliches that just won’t die. The tropes of the fast-talking, image-making  press agent or the people-pleasing party girl are ones that most PR consultants reject, yet there are some common ways that PR agency and corporate communicators think. Occupational hazard? Or are certain personality…
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December 29, 2014

5 PR Stereotypes That Are Outdated Or Wrong

by: in: Crenshaw Communications, imPRessions, public relations

It’s an inside joke that no one outside the industry understands what communications professionals or PR agencies really do. I don’t actually believe that, but this week, a relative at a holiday gathering confessed that she’s always likened me to Samantha Jones, the infamous PR woman on “Sex And The City”  – ten years after its last episode! I proceeded…
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