public relations

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September 3, 2015

5 Post-Summer Tips To Get Your PR Team In Gear

by: in: PR Fish Bowl
PostSummerPR-text

PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a…
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September 1, 2015

5 Secrets To Getting PR For Labor Day

by: in: PR Fish Bowl
LaborDayPRtext

Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls…
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August 18, 2015

5 Habits Of Highly Effective PR Managers

by: in: PR Fish Bowl, public relations
Habits PR People

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in…
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August 12, 2015

Hiring A PR Agency? 5 Dos And Don’ts

by: in: PR Fish Bowl
PR Handshake 2

If your company or brand is ready to create a Request for Proposal to bring on a PR agency, it’s an exciting time. It means the business is growing, or is on the cusp of a new direction. While some relish the prospect of an agency search, it’s always time-consuming and can have pitfalls. Make the…
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August 6, 2015

Staying Cool Under PR Pressure

by: in: PR Fish Bowl
PR_Pressure

When you work for a PR agency in New York, things can heat up even when it’s not the thick of summer. Whether you’re at an agency, in-house, or working with a PR firm, the business tends to put the pressure on. How to beat the heat: Tips for staying cool when the pressure is high. …
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July 30, 2015

5 Brands With Great PR On Instagram

by: in: PR Fish Bowl
PR Instagram_Sonix

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So…
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July 23, 2015

In Tech PR, Women Buck The Trend

by: in: PR Fish Bowl
stubo PR

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech…
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July 16, 2015

How Marketing And Advertising Can Inform PR

by: in: PR Fish Bowl
admarketing_PR

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and…
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July 15, 2015

PR Tactics For Business Networking And Personal Branding

by: in: Crenshaw Communications, imPRessions, public relations

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of…
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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a man…
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June 30, 2015

PR Breaks Through At Cannes. Or Not.

by: in: Crenshaw Communications, imPRessions, public relations

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that honors creativity in advertising, marketing, and (sometimes) public relations. 2015 was a good Cannes for PR, which has been persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic…
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June 29, 2015

PR Campaigns Pop On Independence Day

by: in: PR Fish Bowl, public relations
PR_on_Fourth

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are…
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June 17, 2015

What Journalists Should Know About PR People

by: in: Crenshaw Communications, imPRessions, public relations

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many…
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June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations
TechPRWords2

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
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May 27, 2015

Five Books That’ll Change The Way You View PR

by: in: PR Fish Bowl
Tablet and books on blue background --- Image by © C.J. Burton/Corbis

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
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