public relations

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July 23, 2015

In Tech PR, Women Buck The Trend

by: in: PR Fish Bowl
stubo PR

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech…
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July 16, 2015

How Marketing And Advertising Can Inform PR

by: in: PR Fish Bowl
admarketing_PR

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and…
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July 15, 2015

PR Tactics For Business Networking And Personal Branding

by: in: Crenshaw Communications, imPRessions, public relations

Smart public relations isn’t just for corporations, brands or tech startups. A PR-based approach to one’s personal brand can also help when it comes to nailing that next job opportunity, new client, or partner. Here are some common ways that PR principles can be used for successful business networking. Boost your digital footprint. One of…
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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a man…
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June 30, 2015

PR Breaks Through At Cannes. Or Not.

by: in: Crenshaw Communications, imPRessions, public relations

PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that bestows prestigious awards for creativity in advertising, marketing, and public relations. 2015 was a good Cannes for PR, which has been the stepchild, persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne…
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June 29, 2015

PR Campaigns Pop On Independence Day

by: in: PR Fish Bowl, public relations
PR_on_Fourth

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are…
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June 17, 2015

What Journalists Should Know About PR People

by: in: Crenshaw Communications, imPRessions, public relations

Lauren Sieben’s enlightening post about what PR agency and client-side pros should know about today’s newsroom got me thinking about the flipside. What, if anything, should journalists know about a PR firm, or how communications professionals operate? While the typical public relations agency hasn’t been as radically disrupted as the traditional newsroom, there are many…
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June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations
TechPRWords2

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
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May 27, 2015

Five Books That’ll Change The Way You View PR

by: in: PR Fish Bowl
Tablet and books on blue background --- Image by © C.J. Burton/Corbis

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
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May 21, 2015

Top Tips For A Successful PR Media Tour

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management
PR meeting media

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you…
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April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
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April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
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April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
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