public relations


0
February 9, 2016

SWAK: PR Valentines For 2016

by: in: PR Fish Bowl
PR Valentines

Public relations work can sometimes be a thankless task, but occasionally PR pros receive “valentines” of sorts. Like the ideal client, or the story that just keeps getting better and better, the approach of Valentine’s Day is the perfect time to chronicle our favorite gifts. Here are just a few PR valentines that make us feel…
Read more


2
February 4, 2016

Martin Shkreli’s Guide To PR Suicide

by: in: Crenshaw Communications, imPRessions, public relations

Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable names used in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO…
Read more


0
February 4, 2016

6 Tips For Picking The Right PR Firm For You

by: in: PR Fish Bowl
PR Firm For You

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your…
Read more



4
January 26, 2016

Why Are PR Agencies So White?

by: in: Crenshaw Communications, imPRessions

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future…
Read more


0
January 26, 2016

5 PR Lessons From Our Favorite Instagrammers

by: in: PR Fish Bowl

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are…
Read more


0
January 19, 2016

5 Steps To Good PR From Social Media Complaints

by: in: PR Fish Bowl
social media PR

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics…
Read more


1
January 15, 2016

The PR Wisdom Of Martin Luther King, Jr.

by: in: imPRessions, public relations

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as a model of natural public relations instincts and admired his speeches and sermons as examples of communications artistry. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional persuaders than…
Read more


0
January 12, 2016

7 Ways To Help Your Tech PR Agency Succeed

by: in: PR Fish Bowl

If you’ve ever worked with a top technology PR agency, you know the business of developing public relations programs for hot tech companies or startups can be challenging. That’s why it’s important that all members of your PR team are working in sync and that the time is being well deployed. To be successful, there…
Read more



0
January 4, 2016

The Top Tech PR Stories Of 2015

by: in: Crenshaw Communications, imPRessions

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Mashable, for example, reports regularly on general news stories, and…
Read more



0
December 30, 2015

Six Things PR Can Learn From “The Big Short”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What can a New York PR agency learn from the cautionary financial tale of the last decade? A lot, actually. “The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use….
Read more


0
December 29, 2015

Startup PR Goals: What Every Young Company Should Know

by: in: PR Fish Bowl
Startup Stock Photos

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and…
Read more





0
December 9, 2015

7 Things Marketers Should Know About Public Relations

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is having a moment. Depending on where you sit, PR agencies and their corporate counterparts have hastened the demise of traditional advertising, lured away all the good journalists, and flooded the market with branded content. Some of these are exaggerated, but it’s a terrific time to be working in PR. The disruptive changes…
Read more


1
December 9, 2015

A Quick Primer On Measuring PR Outcomes

by: in: PR Fish Bowl

For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and…
Read more


0
December 3, 2015

Under The Influence: PR And Third-Party Endorsers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

As most PR experts know, word-of-mouth recommendations from friends and family are still powerful: 84% of respondents in a recent survey claim this source is the most trustworthy. As more of our time is dominated by social media, the definition of “friends” in particular has spread to include celebrities, authors, companies and the ubiquitous brand…
Read more


0
December 1, 2015

How To Drive PR With Long-Form Content

by: in: PR Fish Bowl
LongContentPR

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to…
Read more



0
November 23, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: PR Fish Bowl

Our  New York PR agency was fortunate enough to be part of the very successful national launch of a new beer this past summer.  This afforded our team the opportunity to cultivate new media relationships all over the country. One that stands out is Marissa Harris, a veteran TV producer with WGN TV News in Chicago…
Read more


0
November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

by: in: PR Fish Bowl
PRThanksgiving

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s…
Read more


0
November 18, 2015

Six Essential Communications Skills For PR People

by: in: Crenshaw Communications, imPRessions, public relations

Those who succeed in public relations must be naturally good at communicating, right? Not always. PR has changed dramatically over the past few years, which calls for new or enhanced skills. Professional communicators today are more likely to be reaching customers or constituencies directly than merely going through the filter of media. And many of…
Read more


0
November 12, 2015

5 Trends That Impact Tech PR Today

by: in: PR Fish Bowl

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain…
Read more



1
November 5, 2015

5 Terrible PR Phrases To Banish From Your Vocabulary

by: in: PR Fish Bowl
5 Terrible PR Phrases To Banish

Public relations work, as with any communications discipline, can unfortunately be plagued by some pretty awful language from time to time. Journalists and authors have editors to stamp out bad word choice, but unless we vigorously police ourselves, even the best PR practitioners can be guilty of using phrases we wish would disappear from the industry’s vocabulary. Here…
Read more