public relations

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September 30, 2016

What PR Agencies Can Learn From Advertising Week

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thousands of public relations, advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the…
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September 28, 2016

What PR Can Learn From The 2016 Election

by: in: Crenshaw Communications, imPRessions

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and social…
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September 27, 2016

How To Add “Borrowed Interest” To Your PR Campaign

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a…
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September 22, 2016

PR Advice For CEOs Under Fire

by: in: Crenshaw Communications, imPRessions

When the stuff hits the fan, what’s an embattled CEO to do? It helps to hire a top PR firm, but even the best advice may not salvage a reputation. That’s the case for two chief executives who found themselves facing congressional investigations this week. What can PR and reputation experts take away from the…
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September 15, 2016

Simple Tips For A Solid PR Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

At the beginning of any public relations engagement, the collaborators need to agree on objectives for the campaign. Typically, we’re talking about establishing a leadership position for a brand or helping differentiate vis a vis competitors. Sometimes the goals are very specific for a company that has just undergone a change of leadership or an…
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September 15, 2016

What B2C Can Learn From B2B PR

by: in: Crenshaw Communications, imPRessions, public relations

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach…
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August 9, 2016

6 PR Tactics For Back-To-School

by: in: Crenshaw Communications, PR Fish Bowl, public relations
b2spr

Certain times of year are associated with major public relations efforts. Next to holiday season, back-to-school may present the most bountiful opportunities of all. B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Here are some examples of what works well with those on the back-to-school beat. Know who covers what. This…
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August 4, 2016

When Brands Take A Stand: PR Advice For Issue Campaigns

by: in: Crenshaw Communications, imPRessions, public relations

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most…
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July 26, 2016

6 Ways PR Is Using Snapchat

by: in: PR Fish Bowl

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. A favorite among millennials, Snapchat boasts 150 million daily users by…
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July 19, 2016

7 Tips For Curating The Best PR Content

by: in: PR Fish Bowl

It’s no secret content is king when it comes to PR campaigns, but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content…
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July 13, 2016

Don’t Let Breaking News Steal Your Thunder

by: in: Crenshaw Communications, imPRessions, marketing, public relations

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. In most cases there’s sufficient lead time to schedule each element carefully. A top priority is to steer clear of previously planned events that could conceivably steal our PR thunder. Even if the news isn’t directly…
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July 12, 2016

5 Ways To Keep Your PR Cool

by: in: PR Fish Bowl

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any…
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July 5, 2016

7 Bad PR Habits To Break Right Now

by: in: PR Fish Bowl

It’s a cliché that the public relations relations business needs better PR for itself, but did you ever wonder why it suffers from an image problem? Sometimes it’s due to the bad habits of those who practice PR. Every profession has its share of negative stereotypes; some are lighthearted, some have an ounce of truth…
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July 1, 2016

5 Signs You Should Wait To Invest In Tech PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations
timetechpr

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into…
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June 28, 2016

7 Pitching Tips For Better Tech PR

by: in: PR Fish Bowl

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working…
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