reputation


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July 8, 2015

Brand Ambassador And Reputation Risk: A Guide For PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It all happened when the home of the longtime Subway brand ambassador was searched by authorities investigating child pornography charges against a…
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April 7, 2015

PR, Pizza, And Crisis Management In Indiana

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices from the interpretation of Governor Pence’s original legislation as homophobic. Although the state quickly passed a “clarified” bill under pressure last Thursday, the…
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June 27, 2013

The PR Verdict On Paula Deen’s Apology (Again)

by: in: branding, celebrity, communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling of Deen. My view is that he took a no-nonsense approach, cutting to the business issues and her motive for finally living…
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June 19, 2013

Can Bad PR Be Good Marketing?

by: in: Crenshaw Communications, imPRessions, marketing

Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet.  In the piece, Jeffries boasts about the brand’s “exclusionary” marketing practices. He explains, in his typical unapologetic style, that Abercrombie won’t carry larger women’s because it…
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May 22, 2013

For Bad PR, Blame The Lawyers?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

#BrandAdvocateFail – I can only assume the lawyers are to blame? lnkd.in/W_FxYe — Sarah Larcker (@slarcker) May 22, 2013 Was Shakespeare right after all? When legal strategy contradicts PR or communications strategy, PR usually loses. Typically, it’s in high-stakes liability suits or congressional investigations where avoiding stiff legal or financial penalties is considered more important…
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March 7, 2013

How To Protect Your Digital Reputation

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation, social media

A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially since I didn’t know any of my antagonists. Of course, it wasn’t about me. I share a name with a former public…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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December 28, 2012

Secrets of a Successful CSR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

It’s no surprise that public trust in corporations, along with government and faith institutions, seems to be at an all-time low. According to the Reputation Institute’s 2012 Corporate Social Responsibility RepTrak 100 Study, only 17% of respondents trust what companies promise in their marketing. What’s more, a mere 6% perceive the top 100 companies as…
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December 20, 2012

The Most Notable CEO Apologies of 2012

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

The public apology has long been a staple of PR and reputation management, and this year saw a large number of C-level mea culpas. Some were mandated, while others were designed to beg forgiveness, right wrongs, or restore good will. Here’s my list of the most notable. Picture this: Instagram is forced to backpedal after…
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November 3, 2011

Does Matt Lauer Hate PR?

by: in: communications, Crenshaw Communications, imPRessions, leadership, public relations

People in PR-agency-land are getting steamed this week about our industry’s reputation. Again. Starbucks CEO Howard Schultz appeared on the NBC-TV’s “Today” to talk about his jobs creation fund, which will raise cash for micro-loans to small businesses, and host Matt Lauer was less than gracious. Lauer allowed Schultz to outline the program, but he seemed…
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October 21, 2011

How To Turn Bad Publicity Into Good PR

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

There are those who think any PR is good PR, but let’s face it, sometimes it’s just plain bad. Faced with withering reviews for its plan to separate its DVD and streaming businesses into two distinct units, Netflix has canceled Qwikster. This latest plot twist is a bit reminiscent of Gap’s unveiling of that infamous new…
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May 20, 2010

When Fans Attack: How To Defend A Brand’s Reputation Online

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation, social media

A social media presence can morph from PR asset to liability in the time it takes to say “brandjacking.” The recent takeover of Nestle’s Facebook page by Greenpeace activists has many brand marketers dusting off their crisis programs.  But the world has changed. How do you defend your brand if, despite good business and communications practices,…
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