Be Berlin
Berlin as the Place to Be!
To support “be Berlin,” and highlight the German city’s brand essence, our travel and tourism team focused on its contemporary offerings in fashion, culture, and the arts. The campaign’s centerpiece was “Bricks to Berlin,” a traveling art exhibit that contrasted the Berlin of 20 years ago to the vibrant cultural center of today. Our team secured influential personalities to promote travel to Berlin and build a brand image around its unique attributes. The campaign was highlighted in national media outlets, including The New York Times, the CBS Early Show, and Time Out New York.
