Today, the bar for corporate social responsiblity and reputation management is higher than ever. Our team was honored to be tapped to help create a national profile for Dignity Memorial’s Homeless Veterans Burial Program, a collaboration by Dignity Memorial funeral services, the U.S. Department of Veterans Affairs, the Veterans of Foreign Wars, and local veterans’ advocates.
The program provides funerals with full military honors for veterans with no family to claim their remains and no resources for proper burials. At the largest military service of its kind at Calverton National Cemetery, we brought together military representatives, elected officials, and national media to bear witness to a poignant send-off for 20 indigent veterans of the US armed forces. We also created a Facebook page that fostered a community around the Dignity Memorial program.
The Dignity Memorial program was featured prominently in many key articles. Media highlights include two Associated Press stories, a FOX News Channel live shoot, “CBS Evening News” and significant local coverage in NY, including WABC-TV News.