Travel insurance is a misunderstood category. Crenshaw Communications was tapped to develop a consumer education and brand reputation campaign for Mondial Assistance’s industry-leading travel insurance brand, Access America.
We used social media and sentiment analysis to design an outreach to consumers, both directly and through earned media, to educate them about travel insurance and its value. And we went the extra mile with extensive media and influencer outreach, as well as partnerships with social communities like Tripatini, the social media network for travelers and travel pros. A high-profile alliance delivered a precisely targeted audience of influentials and travel media, as well as shared video and social content to spread the message.