Quiznos
Launching the Torpedoes!
A strong example of our food and beverage PR experience: Quiznos. To help build momentum for the new Toasty Torpedo sandwich, we offered major writers and social media influencers a taste of its saucy TV ad campaign, which generated over 900,000 views on YouTube and hundreds of viewer comments.
We then served up a media relations program highlighting Quiznos’ product and pricing strategy in the “food fight” against larger QSR competitors. It was topped off with an online promotion that played up the Torpedo’s portability, a social-media-driven video contest that challenged fans to tell “Where Do You Torpedo”? The result was a highly successful launch for Toasty Torpedo and positive coverage and positioning for Quiznos and its CEO during a challenging economic period.
