SHOP.com
Marketing to Women
Marketing to women? Women are today’s “Chief Purchasing Officers,” and at a time when online marketplaces were having trouble differentiating and attracting female shopper loyalty, we supported the relaunch of SHOP.COM, a comparison shopping site now known as the “amazon for women.” We successfully positioned the site and its community as the ultimate shopping destination and comparison site for busy, value-conscious females. Our mission: use keyword-friendly content and contests, along with traditional PR tactics to make SHOP.COM better known among media and online shoppers and reinforce its differentiators: tools, expert advice, and great content.
By bringing the brand to life via product showcases for media; an ongoing mommy blogger outreach; and a series of online and special event partnerships, we helped SHOP.com increase weekly revenue by 30% over the previous year and helped produce double-digit increases in site visits. Media highlights included: “Good Morning America,” Telemundo, About.com and Working Mother.
