We are one of the few New York PR firms with a deep expertise in retail. For the largest retailer of mattresses and sleep products in the U.S., we dream up big ideas to help Sleepy’s define its brand and own the topic of healthy slumber. Whether it’s presenting pillows to new Congressmen bedding down in their offices, or helping Daylight Saving Time sufferers “Take Back Their Sleep,” our team has it covered. Just in time for graduation season, we launched Sleepy’s search for its first ever “Snooze Director,” covered by major national and local market news media. Recently we helped NBC reporter Ben Aaron find his perfect bed.